With your intellectual property (IP) being a core aspect of business success, you must protect it properly. Protecting your trade mark includes having some foresight into the future of your business’ offerings. It is common for businesses to expand over time and therefore need to increase the scope of their trade mark. Often, an existing […]
The trade mark process is foreign to many people, particularly those establishing new businesses. You might wonder when the best time to file a trade mark application is. For example, should you file a trade mark application before launching your business? Or should you wait until your business has been up and running for a […]
Your trade mark must distinguish your business’s goods and services from others if you intend to achieve instant registration. For this reason, IP Australia might reject a trademark application containing only a generic word or other generic elements. This is because the trade mark cannot distinguish the specified goods or services. To minimise your risk […]
Many business owners are surprised to know that their registered trade marks can be one of the most valuable assets within a business. A registered trade mark is a type of intellectual property that protects the features of a brand. Unlike a tangible fixed asset such as your business’ machinery, registered trade marks are intangible […]