A trade mark is a type of intellectual property (IP) protection that gives you exclusive rights to use and commercialise your business’ brand assets. These exclusive rights serve as a useful legal and marketing tool, enabling you to grow your business through effective branding. For example, you might choose to obtain a trade mark over […]
Your intellectual property (IP) is one of the most important parts of your business. Trade mark protection is a great way to protect your business’ IP. It usually provides you with exclusive rights to the use and commercialisation of your trade mark. However, in certain instances, it is possible to have identical trade marks co-existing […]
A trade mark is one type of intellectual property (IP) that makes up a large portion of your business’ value. Trade marks are important as they help distinguish your brand from others, ensuring your goods and services stand out from your competitors. Whether you are a sole trader or are the director of a company, […]