If you are an overseas business owner wanting to trade in Australia, you should consider protecting your intellectual property (IP) in Australia. This includes your trade marks, as an existing trade mark in your home country will not be protected in Australia. This article will take you through some key things to consider if you are […]
As a business owner, you may have considered registering your trade mark to provide your intellectual property (IP) an extra layer of protection. A key concept that you need to understand is trade mark classes. This article will take you through what you need to know about trade mark classes and whether you can add […]
If you operate a dance school, there are a few intellectual property protections you should consider. Namely, registered trade marks can protect the features of your dance school’s brand that distinguish it from other schools. In addition, you should consider copyright protection, and how this affects the music and dance movements you incorporate into your […]
A phrase as simple and short as ‘I’m lovin’ it’ can elicit a distinctive brand image in the minds of many consumers. Where you use a short phrase to distinguish your business’ goods and services from others in the market, you might consider registering it as a trade mark. A registered trade mark can give […]
A slogan can help differentiate your business from competitors and, therefore, be one of your most valuable assets. Like any valuable asset, you should take specific measures to protect your slogan. However, before you register your slogan as a trade mark, you should consider whether: your slogan is substantially identical or deceptively similar to another […]
Your intellectual property (IP) is an important business asset. As the very core of your brand, you must protect your IP. Registered trade mark protection is one such way to do this. However, there are a number of key trade mark concepts that you must understand. This includes whether you can obtain a registered trade […]
Having a registered trade mark is an excellent asset for your business. Not only can a trade mark help distinguish your brand from others and make your business more valuable, having it registered makes it much easier to enforce your trade mark rights. Imagine you find a business that has already registered a trade mark […]
If you have developed a unique fitness regime, you might begin to think about protecting your intellectual property. However, you should note that a registered trade mark cannot protect a new method of working out or the order of movements in a specific fitness regime. Instead, a registered trade mark can protect the features of […]
Many small business owners use registered trade marks to protect their intellectual property. Registered trade marks can protect the features of your brand that make it distinguishable. This is because a registered trade mark gives you the exclusive right to use, license and sell your trade mark concerning your business’ goods and services. To cut […]