Before your trade mark application is approved for registration, it must pass several steps as part of the application process. This includes an assessment by Australia’s trade mark office, IP Australia. IP Australia will determine whether or not your trade mark meets all the requirements for registration. Where your trade mark does not meet IP […]
Your intellectual property (IP) comprises your business’ most valuable assets. This includes your trade mark registrations, which are an excellent way to protect your brand in domestic and overseas markets. With more businesses extending the availability of their products and services overseas, the ability to protect your brand internationally becomes even more important. This article […]
Nowadays, many businesses depend on the online market to generate sales. For this reason, a domain name can be one of the most important ways that your business establishes itself in this market. A domain name gives online businesses a unique electronic address that allows your customers to find your business’ website. If you are […]
In Australia, intellectual property law recognises both registered and unregistered trade marks. An unregistered trade mark, otherwise known as a common law trade mark, is not just a sign that someone has used for their goods and services. Rather, it is a sign that consumers can use to distinguish your business’ goods and services from […]
For many businesses, branding is the ultimate key to success. This is particularly true for fashion brands, where branding is inherently linked to your reputation and popularity. To protect your streetwear brand, it is important that your competitors do not use your brand for their own benefit. One way that you can protect your brand […]
As soon as IP Australia advertises a trade mark application as accepted, you have two months to decide whether to oppose the application. You can oppose a trade mark application for several reasons, whether because the application is for a trade mark similar to your registered trade mark, or your trade mark that has already […]
Many trade mark applicants are unaware of the different costs and fees involved when registering a trade mark. Without considering these fees, you could find yourself spending more on a trade mark than you had anticipated. To avoid this, this article outlines some of the costs you should consider before registering a trade mark. Trade […]