To be eligible for trade mark registration, your brand asset must be distinctive. This means that it can be distinguished from other goods or services in the same market as yours. One of the best ways to have a strong, distinguishable trade mark is to have a fanciful or arbitrary trade mark. This article will […]
Having gone to the effort of registering a trade mark, the last thing you want to face is an opposition for non-use. If someone successfully opposes your trade mark application for non-use, you run the risk of IP Australia entirely removing your trade mark from the Registry. To avoid this, this article explains the grounds […]
As the owner or organiser of a sports club, you might be thinking what forms of intellectual property exist within your club. You would be surprised to know that your club’s ‘brand’, including features that make up its reputation, can be protected through trade marks. To help you decide whether to apply for a registered […]
Trade marks are one form of intellectual property (IP) protection that you can seek for your business. A trade mark gives you exclusive use to your trade marked brand asset, including the right to its commercial use. Indeed, a trade mark licensing agreement is one way you can commercialise your trade mark. This article will […]
A trade mark is one form of intellectual property (IP) that makes up a large part of your business’ value. Trade marks help distinguish your brand from others, ensuring your goods and services stand out from your competitors. In addition, registering a trade mark over your brand assets brings with it a multitude of marketing […]
A trade mark is one excellent way to protect your business’ intellectual property (IP). In addition, it provides a multitude of legal and marketing benefits that you can leverage to aid the growth of your business. A trade mark gives you exclusive rights over your trade mark. While it is not always necessary to register […]
Whilst it may seem like there are an overwhelming amount of factors to take into consideration before registering a trade mark, the process of registration is quite simple. By bearing the following tips in mind when registering a surgical goods trade mark under class 10, you can ensure that the process of registration is a […]
Given all the different requirements involved in trade mark registration, the process may seem complicated at first. However, a good understanding of the process can make trade mark registration much smoother. If you intend to register an electronic goods trade mark under class 9, this article provides five useful tips which can assist you. 1. […]
In order to register your trade mark, it must be unique enough for IP Australia to differentiate it from other similar brands. However, sometimes, having a common surname in a trade mark you are registering means it will not be unique enough to distinguish your goods or services from others. Therefore, this article will outline […]
With apps being a multi-billion dollar industry and growing each year, making your app stand out from the crowd can be difficult. One such way to ensure the success of your app is to protect your intellectual property (IP). Having a trade mark is one type of IP protection that can help protect your brand […]
