Before applying for a registered trade mark, it is important to consider whether the trade mark you have in mind is actually registerable. Under the Trade Marks Act, trade marks have to satisfy certain criteria in order for IP Australia to approve them. To limit the chances of IP Australia rejecting your trade mark application, […]
Once you have registered your business’ name and begin operating, you should begin to consider other ways to protect your business’ intellectual property. As a business owner, you can prevent others from misusing your trade name by further protecting your business’ trade name. This article outlines the key differences between registering a business name and […]
Trade marks are quickly becoming a valuable asset of many businesses operating in Australia. In 2018-19 alone, intellectual property (IP) assets made up $1.377 billion in Australia’s exports alone. The increasing value of trade marks has allowed many businesses to use their IP as security when applying for mortgages. This article outlines: which trade marks […]
Your business’ brand is essential to its success. Trade marks are one way that you can help protect your brand, providing you with avenues to prevent others from infringing on your trade marks. In addition, trade marks serve as a valuable marketing tool, helping you distinguish your brand from all other brands, increasing the value […]
When trying to grow your business and establish your brand, it is important to consider your trade mark options. This may include trade marking your initials. Many famous brands are known by their initials. For example, BMW is far catchier than Bavarian Motor Works and Louis Vuitton’s famous LV monogram is a primary element of […]
Determining the goods and services for use in your trade mark application is perhaps one of the most critical steps. The trade mark classes you select will determine the scope of your trade mark protection. Failure to register your trade mark under too many or too few classes may have negative consequences. To help you […]
Often, trade mark owners can come across accepted trade mark applications that bear a close resemblance to their already registered trade marks. In this instance, owners have a two-month window from when IP Australia advertises a trade mark as accepted to oppose the trade mark application. This article outlines the basics of trade mark opposition […]
Although the process of applying for a registered trade mark is relatively straightforward, it is easy to make mistakes during the application process, which can lead to further costs. This article outlines five points you should consider when applying for a trade mark yourself. 1. Are Trade Marks Right for You? Before trade mark registration, […]
Your intellectual property (IP) is your business’ most important asset. It is the very core of your brand, making it essential to take the necessary steps to protect it. Obtaining a trade mark is one way to protect your IP. The trade mark application process consists of several steps, including nominating the most relevant trade mark […]
Registered trade marks are becoming useful and valuable assets for many businesses. A registered trade mark can not only protect your brand from being misused by competitors, but the exclusive rights associated with trade marks can also allow your business to commercialise its trade marks. This article outlines three ways in which you can use […]