Trade marks are quickly becoming a valuable asset for many businesses. However, it can be difficult to ascertain the value of your registered trade mark. This is because there are many different methods for valuing your intellectual property. To give you a better insight into valuing a trade mark, this article outlines the most common […]
Registering your trade mark is an important milestone for your business. Having a registered trade mark can help increase the value of your brand, increase awareness amongst consumers and help you stand out from your competitors. Your trade mark can take many forms, including a slogan, a logo, product packaging, or product shape. When applying […]
You might be thinking that trade mark registration is a daunting process. At first glance, it may seem this way. However, knowing what is required in each part of your application can make the whole process much less challenging. When describing your goods and services in your application, consider the following points: using clear and […]
A trade mark is an important asset for your business. Trade marks are one type of intellectual property (IP) and can help your brand stand out amongst your competition. In addition, trade marks have wide-reaching legal and marketing benefits and can increase the overall value of your business. The value of trade marks means that […]
A trade mark is one type of intellectual property (IP) that protects your business’ brand. You can obtain a trade mark over a number of your brand assets, such as your business name or your business logo. This also extends to applying for a trade mark on your brand colours. To help you better understand colour […]
A trade mark is one type of intellectual property (IP) protection that gives you the exclusive rights to your business’ brand assets. These exclusive rights include the right to prevent others from infringing on your trade mark, serving as both a legal and marketing tool. Trade mark classes are a way of categorising trade marks […]
Protecting your intellectual property (IP) is essential to the success of your business. Having a trade mark is one way to do this, as it gives you exclusive rights to the use and commercialisation of your trade mark. The importance of trade marks cannot be overlooked and this extends to the renewal of your trade […]
How many companies could you name based simply on a single logo, colour, word, phrase, sound, fragrance, letter, number, or image? Several corporations spring to mind that may be identified only by their logo or colours. All of these factors contribute to branding and can be protected by trade mark registration. A trade mark is […]
A trade mark licensing agreement can be one of the most important elements to expanding or franchising your business. However, there are many mistakes trade mark owners make when using a trademark license. This can lead to unwanted complications down the path, which often places you or your licensee in precarious positions. To avoid facing […]
