Since your brand is likely at a volatile stage of growth, it is important that you consider ways to prevent competitors from misusing your brand image. Fortunately, a registered trade mark can provide your startup with this invaluable protection. By asking yourself the following questions before you register a trade mark, you can determine whether […]
As you would know, your production company’s name means everything in the media industry. Your company name not only reflects the quality of media your company produces, but it also reflects your company’s culture and the types of creatives who work within your team. For this reason, it is important that you protect your production […]
Your business’ intellectual property (IP) is one of its most important assets. This makes it vital that you protect it. One such way is to obtain a trade mark for your business’ assets. The two commonly used symbols to identify trade marks are the ™ symbol and the ® symbol. To help you understand the […]
When beginning your business to sell a good or service, there are many decisions to make. You will need to name your business, set up a store, and design and sell products. However, a step that often gets overlooked is ensuring adequate protection to your intellectual property, including your logo. When deciding the best way […]
Given the highly competitive nature of the fashion industry, it is important to take measures to protect your intellectual property. With this in mind, trade mark registration can provide you with the adequate protection your fashion label needs to prevent others from misappropriating your brand. To help, this article outlines trade mark basics and some […]
For many trade mark owners, licensing your registered trade mark can lead to many advantageous commercial opportunities. Trade mark licensing is an agreement made by a trade mark owner (or licensor) to allow another person (or licensee) the right to use their trade mark for an agreed period. Licensing agreements are particularly useful when franchising, […]
A product name like Johnson & Johnson’s BAND-AID® has become widely used by consumers as a generic description for all types of adhesive bandages. Whilst it is a great achievement of any business whose brand name becomes synonymous with their product, this can cause many issues for a business’ registered trade mark. When registering a […]
Depending on the nature of your business, you may be seeking multiple forms of intellectual property (IP) protection. If you have a unique product that you have designed, this can include design rights. This article will take you through the differences and overlap of trade marks and design rights, as well as three benefits of […]
Your intellectual property (IP) is a crucial element to the success of your business. This includes your trade marks. Not only do your trade marks serve as an excellent marketing tool and help you distinguish your goods or services from others, but they also provide legal protection by giving you exclusive rights to your trade […]
Before you decide to defend an opposition to your trade mark application, you should consider the requirements involved in such proceedings. By thinking ahead, you can make a better-informed decision as to whether you wish to proceed with your defence. To help you reach your decision, this article outlines the basics of trade mark opposition […]
