As a life coach, you would know that your brand is vital to building your client base. Not only does your brand represent your business, but clients will tend to associate your brand with the quality of your services. For this reason, it is important that you take action to protect your brand from being […]
Given the time and effort it takes to build a cosmetic brand, it would be a good idea to start protecting your intellectual property. Without legal protection, you risk exposing your brand to being copied by other competitors in the cosmetics industry. This article outlines: the key functions of trade marks and patents; and how […]
Trade marks are registered in connection with a specific class of goods or services. Therefore, the trade mark you register can only protect the good or service you have specified in your application. For this reason, it is important that you accurately specify which classes you wish your trade mark to protect. Doing this will […]
Having a registered trade mark gives you a number of rights, one of which is the right to oppose trade marks that infringe on yours. This means that monitoring for trade marks that are identical to or deceptively similar to yours is essential to utilising your trade mark rights. What is a Conflicting Trade Mark? […]
When working as an artist and establishing your brand, you might be debating whether you should trade mark your name. Artists’ names are often closely tied to their craft and, therefore, their business, making registering a trade mark for their artist name an important consideration. For artists, their name is a business asset with significant […]
Applying for a trade mark can be a long and complex process. After you have made a trade mark application, IP Australia will examine it to ensure that it meets all of the trade mark requirements. If your trade mark does not meet the requirements, you will receive an adverse examination report that outlines all […]
Registering a trade mark might seem like an overwhelming task at first. This is especially when you consider all the different goods and services available for registration under each of the 45 trade mark classes. However, the process of trade mark registration is fairly simple, and anyone can easily navigate it. If you are considering […]
When you begin to apply for a trade mark, it may seem like you have to jump through many different hoops. From the different application requirements to the various restricted words and signs you should avoid, there are many factors you need to consider before registering a trade mark. This article provides an outline of […]
One of the most common questions we receive from business owners is ‘when is the best time to trade mark my brand?’. While the answer varies depending on each individual business, you should generally register a trade mark for your brand earlier in your business’ operation rather than later. This article explains: what trade marks […]
Trade mark opposition is where any third party formally objects to the registration of a trade mark application. While the opposition process is fairly structured, it can quickly become a demanding process with different deadlines and evidentiary requirements at every stage. This article outlines four mistakes you should avoid when opposing a trade mark application […]