There is a lot of information out there about choosing a trade mark classification when filing your trade mark application. Choosing the correct trade mark classification at the beginning of the process will save you time and money. If you are searching for a trade mark classification, this article will explore four of the key […]
A trade mark is a type of intellectual property (IP) that protects your business’ brand, allowing you to distinguish your brand from your competitors. As well as trade marking the name of your business and your business logo, it is also possible to trade mark your brand colours. This article will explain: how you can […]
Your logo is important to your business, and you may be considering a trade mark to protect it. However, you may be confused about the benefits of completing the registration process. Registering a trade mark for your logo is a great way to protect your intellectual property. It also helps your business become more established […]
A patent is a type of intellectual property (IP) that gives you rights over your invention. Unlike other types of IP, a patent is not granted automatically. Therefore, it is essential that you apply to register your patent if you want to enforce your rights over it. There are a number of fees associated with […]
Registering your company name with the Australian Securities and Investment Commission (ASIC) is the first step to starting your business. However, if you intend to prevent other people from using your company name, you should also trade mark it with IP Australia. Securing your intellectual property in your company name early sets a good tone […]
Purchasing an existing trade mark is a great way to enter an established market. However, there are several issues to consider before buying an existing trade mark, such as getting the transfer of ownership right and documenting the exchange. If your trade mark transfer is done right the first time, it will help you avoid […]
When you started to consider applying for a trade mark, you may have noticed that there are multiple ways to apply. IP Australia provides three ways to apply for a trade mark, the first two being a TM Headstart application and a standard application. However, both of these applications serve fairly different purposes and require […]
Applying for a trade mark can be an overwhelming process. To combat this, a TM Headstart application can provide applicants with valuable guidance when applying for a registered trade mark. Unlike a standard trade mark application, a TM Headstart application gives applicants an assessment of their application before they formally apply for a registered trade […]
Many business owners may be unaware of the value of their intellectual property (IP) assets. In some instances, a business’ IP can be one of the most valuable assets that it owns. However, there is no clear-cut method to valuing your IP, and ultimately the real value of your IP will only be determined once […]
One day, you might be surprised to receive notice of opposition from a third party regarding the trade mark you have just registered. However, a third party can challenge the registration of your trade mark for a number of reasons. To avoid potential oppositions, it is important that you know the grounds of opposition that […]
