The first step in the trademark registration process is conducting a trademark search. A successful trademark search begins with understanding what you can trademark. Trademarks are only one subset of intellectual property, and they can easily be confused with other types of intellectual property such as copyrights and designs.
The easiest way to think about trademarks is to associate it with your brand. They can be a combination of words, phrases, shapes and logos which distinctively identify your business from others. It is important that you do not confuse trademarks with other forms of intellectual property, as otherwise, it can result in a waste of time and money.
Conducting a trademark search requires persistence, time and expertise. It will be prudent to search widely to ensure that there are no pending or existing trademarks. Merely searching for an identical trademark will not eliminate the risk of infringing someone else’s intellectual property rights. LegalVision’s lawyers can help mitigate your risk by conducting a thorough trademark search.