Before applying internationally, you must first apply for a trademark with IP Australia. Our lawyers at LegalVision can assist you if you need help applying with IP Australia.
Upon making an Australian application, you can file for an international trademark in two ways:
- Make an individual application to each country that you wish receive trademark protection; or
- File a Madrid Protocol international trademark application nominating the countries in which you want to be protected
Whether you use the first or second method depends on your business goals. For example, if your business only exports to one country, an individual application to that country may be the most suitable application. Conversely, a Madrid Protocol application may be more aligned to your business if you require trademark protection in a number of countries.
As these filing methods each have their unique advantages and disadvantages, it is advisable that you speak with an experienced trademark lawyer. Speaking with a lawyer can help reduce time, cost, and increase the success rate of your application.
If you require advice on filing for an international trademark or making a local application, get in touch with us today.