Learn how our lawyers worked with v2food to protect their brand during exponential growth.
“Your lawyers saved us a lot of time, and gave us peace of mind. If you are applying for trade mark registration in multiple countries, get legal advice from the beginning.” - Graham Burdis, Chief Financial Officer, v2food
Launched in January 2019, v2 creates plant-based meat. Its mission is to reduce human reliance on animal meat by using plants to create a tasty and environmentally friendly alternative.
Within 2.5 years, v2 has grown to a team of 65 and raised $110 million in capital, with another raise on the horizon. The startup is now distributing in several countries, but needs assurance that its brand will be protected as it continues its rapid international expansion.
While v2 initially commenced the trade mark process themselves, they turned to our lawyers for help when the registrations became increasingly time-consuming and complicated.
Expertise needed for international registration
When v2 launched, the company wanted to protect its brand globally. They started by registering the brand in Australia, then applied for trade marks in dozens of countries via the World Intellectual Property Organization (WIPO). It soon became apparent that v2 needed legal expertise as queries about their applications began to flow in from multiple international IP bodies.
Let the lawyers take care of it
As a rapidly growing company, the v2 team needed to focus its attention on developing its product and brand, rather than navigating international trade mark applications. They also needed access to IP experts on the ground in those countries. So, v2 turned to our lawyers, handing over the process in its entirety, freeing them up to focus on strategic priorities.
Successful registration and time-savings
With their products now selling in Australia, New Zealand, Thailand, the Philippines, South Korea, Japan and China, v2 knows their brand has increased protection due to their successful trade mark applications, with more to come. They particularly benefited from our network of legal associates in countries such as China, who helped refine their application to make it locally acceptable.
team members within 2 years
year founded
countries selling v2food