Learn how our lawyers worked with Fitbeat Smart Gyms to protect their brand as they rolled out their unique hybrid fitness model.
“Choosing a trade mark and going international with it is a difficult and expensive process. We could never have done this without your global network of legal associates, and I’ve really enjoyed working with your trade mark lawyers." - Mike Kunitz, Founder and CEO, Fitbeat
Fitbeat is a Sydney-based fitness-tech company with global ambitions. Fitbeat uses advanced sports science, pioneering tracking technology and patented software to personalise each member’s journey, helping them achieve their individual fitness goals within a motivating, team-training community.
Because COVID has normalised working from home, it has created a market for smart home gyms, accelerating the demand for hybrid boutique gyms. Fitbeat’s vision is to sell its smart home and studio gyms (which can operate independently or in hybrid format) to consumers and franchisees globally, transforming bodies and improving the lives of millions of people in the process.
Fitbeat turned to our lawyers to help protect their unique brand, applying for trade mark registration in 90% of the world’s leading economies.
Protect a unique brand, globally
To secure an international footprint, Fitbeat wants to register its trademark in over 90% of the world’s economies. This involves complexities such as using the Madrid Protocol to achieve economies of scale, working with foreign attorneys, negotiating with foreign trademark owners, and dealings with various registrars. Fitbeat’s CEO recognised the complexities, and opted to use our services from the get-go.
Worldwide assistance, locally
Our multi-faceted team of trademark lawyers has assisted Fitbeat with all of their global trademark applications, and we continue to closely manage their portfolio today. We also assist Fitbeat with trademark strategy, foreign negotiations, management of potential conflicts of interest, foreign trademark acquisitions, and various other trademark-related matters.
Massive time-savings and positive outcomes
As Fitbeat expands overseas, it will do so knowing its brand has the additional protection of a trademark. With our lawyers’ help, Fitbeat has accelerated its global trade mark footprint, including identifying and purchasing competing trademarks. The company has saved a wealth of time, allowing it to focus on its core priority: growing the business.
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