Learn how our lawyers worked with Fable Food to help them protect their brand as they expand their business globally.
Your lawyers have saved us time and effort, particularly in countries where the trade mark application has been in dispute or needed clarification. It really helps that we can trade mark globally with only one point of contact in Australia. - Chris McCallum, Chief Operating and Financial Officer, Fable Food Co.
Fable Food is a startup whose mission is to end factory animal farming by designing and producing mushroom-based meat alternatives. Within 18 months of launching, the company was selling its products in Australia, the UK, the United States, New Zealand and Singapore, with more countries due to come online.
Fable’s products are being distributed through supermarkets, fast food, quick service and high-end restaurants, cafes, and meal-kit companies. To support overseas expansion and protect their brand, Fable turned to our lawyers to register their trade mark in 18 countries.
Protect brand while expanding overseas
When Fable launched, they identified 18 countries they wanted to expand into. Fable needed our help to confirm if their brand would be unique in those countries, and to undertake trade mark registration to protect their brand once they launched in those markets.
Trade mark application in multiple countries
Our lawyers used the Madrid Protocol to apply for trade mark registration in 18 countries. We are helping Fable to navigate each country’s unique intellectual property requirements, making the process long and complicated. Fable has benefitted from our international network of legal associates, who can assist with amending applications to suit the local trade mark obligations.
Successful registration and the journey continues
Fable has launched its unique mushroom-based products in five key markets, Australia, the UK, the United States, New Zealand and Singapore, knowing their brand has increased protection with their successful trade mark registration. Our lawyers continue to work with Fable to complete registration in another 14 countries, and assists with monitoring and defending Fable’s brand where required.
restaurants and cafes selling
stores selling Fable Foods
countries selling Fable Foods