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5 Things to Know About Applying for an Overseas Trade Mark
Each country has its own trade mark law. However, there are ways you can protect your trade mark internationally.
Understand The Competition
Before you apply for trade mark protection in other countries, conduct research to see if your brand is already in use. If yes, you may need to rethink your brand for those countries.
Narrow The Field
In some countries, trade mark applications can be slow and expensive. Before you apply for protection in dozens of countries, identify which countries are your most important markets. Prioritise those.
Submit Your Application
You can lodge an application directly with a specific country, or use the Madrid Protocol, which is useful for multiple applications of the same trade mark. Madrid applications are generally less expensive than direct applications.
EU Trade Marks
A central body governs EU trade mark registrations. You can apply for a national trade mark, for a specific country, or a European Union Trade Mark, covering all EU states. The process can be complicated, with nation-specific restrictions and overlapping rights.
US Trade Marks
The US trade mark process is similar to Australia, with trade marks registered through a central office. A registered trade mark in the US must be used in commerce to maintain the registration.