{"id":8589,"date":"2022-02-25T15:47:22","date_gmt":"2022-02-25T05:47:22","guid":{"rendered":"https:\/\/trademark-registration.com.au\/?p=8589"},"modified":"2022-03-02T09:07:57","modified_gmt":"2022-03-01T23:07:57","slug":"breaching-trade-mark-infringement-law","status":"publish","type":"post","link":"https:\/\/trademark-registration.com.au\/information\/breaching-trade-mark-infringement-law\/","title":{"rendered":"Tips to Avoid Breaching Trade Mark Law"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Whether you own a registered trade mark or use a trade mark under a licensing agreement, there are a few ways you can breach trade mark law. Notably, the <em>Trade Marks Act<\/em> grants the owners of registered trade marks the exclusive right to use and authorise the use of their trade mark. If you infringe on another trade mark owner&#8217;s exclusive rights, you could face serious consequences. To <a href=\"https:\/\/trademark-registration.com.au\/information\/avoid-trade-mark-infringement\/\">avoid breaching trade mark law<\/a> by committing trade mark infringement, this article outlines:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>what trade mark infringement is; and<\/li><li>how you can avoid breaching trade mark infringement law.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-trade-mark-infringement\">What is Trade Mark Infringement?\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By its definition, <a href=\"https:\/\/trademark-registration.com.au\/information\/examples-of-trade-mark-infringement\/\">trade mark infringement primarily occurs<\/a> when a person uses a sign:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>that is substantially identical or deceptively similar to a registered trade mark; and<\/li><li>concerning the same, or closely related, goods or services for which the trade mark is registered.<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>For example, Apple Inc. has a registered trade mark over the name &#8216;iPhone&#8217; concerning computer software products and smartphones. If you decided to sell smartphones under a name that is substantially identical or deceptively similar to the name &#8216;iPhone&#8217;, you would likely be committing trade mark infringement.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Whilst trade mark infringement can arise in many circumstances, there are some instances where using a registered trade mark without the owner\u2019s permission <a href=\"https:\/\/trademark-registration.com.au\/information\/unauthorised-use-trade-mark\/\">will <em>not<\/em> be infringement<\/a>. For example, a person acting in good faith can use a registered trade mark if it:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>is their own name;<\/li><li>describes their good or service; or<\/li><li>indicates the intended purpose of their good or service.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you acted in good faith does not depend on what you believed when using the registered trade mark. Instead, the court will view your actions from an objective standpoint. That is to say, the court will ask whether there was:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>an honest belief that using the trade mark would not confuse consumers; and<\/li><li>no intention to take advantage of the reputation of the business that owned the registered trade mark.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In any event, you should always seek the trade mark owner&#8217;s permission before you use the trade mark. This way, you can help avoid infringing their intellectual property rights. If the registered trade mark owner refuses to give permission, you should consider rebranding your business with the help of a trade mark lawyer or attorney.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"avoiding-infringement\">Avoiding Infringement&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Below are several ways you can avoid breaching trade mark law.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"identify-registered-trade-marks\">Identify Registered Trade Marks<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Some infringers are not aware that the signs and symbols they are using are in fact someone else&#8217;s registered trade mark. Before you use a name, logo or catchphrase in connection with your business&#8217; goods and services, you should identify whether the signs are protected via registered trade marks.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Your first port of call when identifying a registered trade mark is whether it displays the reserved symbol. Owners of registered trade marks will often display the reserved symbol &#8216;\u00ae&#8217; in the upper right-hand corner of the trade mark. This symbol informs you that you should not use the trade mark inconsistently with its owner&#8217;s rights.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">If the trade mark does not contain the reserved symbol, or you are unsure whether the registration is valid, you should search the <a href=\"https:\/\/search.ipaustralia.gov.au\/trademarks\/search\/quick\">Australian Trade Marks Search<\/a>. The Search contains all pending, registered and removed trade marks filed with IP Australia. You can use the search function on the register to identify a registered trade mark by entering its keywords or uploading an image of the trade mark. This way, you can identify whether a trade mark is registered and act accordingly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"obtain-a-licence\">Obtain a Licence<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the best ways to avoid infringement is by obtaining a licence from the trade mark owner. Licensing is where a trade mark owner agrees to let you use their registered trade mark over a specified period for an agreed price. Under a licensing agreement, you might obtain:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>exclusive rights, meaning no other person except you can use the trade mark during the licensing period;<\/li><li>non-exclusive rights, meaning you can use the trade mark alongside others during the licensing period; or<\/li><li>a combination of both exclusive and non-exclusive rights.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Licensing agreements often cover the range of products and services and the geographic region in which you can use the trade mark. Once the licensing period is over, the right to use the trade mark returns to the registered trade mark owner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, as long as you use the trade mark consistent with the agreed terms in the licensing arrangement, you will not infringe on the owner\u2019s intellectual property rights.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"immediately-act-if-you-receive-an-infringement-notice\">Immediately Act if You Receive An Infringement Notice<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you receive an infringement notice from a trade mark owner, you should stop using the trade mark immediately. Doing so will give you time to seek out legal advice to confirm whether you have committed trade mark infringement. Additionally, you can prevent further infringements from occurring by not using the trade mark.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>However, you should note that some traders send letters of demand on unjustified claims of infringement. For this reason, it would be wise to seek legal advice to clarify whether you have breached another\u2019s intellectual property rights.&nbsp;<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the ways you can breach trade mark law is by committing trade mark infringement. Trade mark infringement can occur where you use a sign:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>that is substantially identical or deceptively similar to a registered trade mark; and<\/li><li>concerning the same goods or services which the registered trade mark protects.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To avoid committing trade mark infringement, you should:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>identify whether the trade mark is registered before you use it;<\/li><li>obtain licensing rights to use the trade mark (if appropriate); and<\/li><li>immediately cease the infringing conduct if you receive an infringement notice.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you have <a href=\"https:\/\/trademark-registration.com.au\/understanding-trademarks\">received a notice of infringement<\/a>, our experienced <a href=\"https:\/\/trademark-registration.com.au\/trademark-lawyer\">trade mark lawyers<\/a> would be happy to assist. Call us on <span class=\"AVANSERnumber\"><a href=\"tel:+611300657423\" class=\"dynamic-number\">1300 657 423<\/a><\/span> or complete the form on this page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"frequently-asked-questions\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1645767865280\"><strong class=\"schema-faq-question\"><strong>What should I do if I receive a trade mark infringement notice?<\/strong><\/strong> <p class=\"schema-faq-answer\">If you receive an infringement notice, you should stop using the trade mark immediately. This way, you can prevent any further infringements from occurring. Additionally, you should seek out legal advice to confirm whether you have committed trade mark infringement and the next steps you should take.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1645767874918\"><strong class=\"schema-faq-question\"><strong>How long does trade mark protection last?<\/strong><\/strong> <p class=\"schema-faq-answer\">The law protects registered trade marks from 10 years from their filing date. However, trade mark owners can choose to renew their registration for a further 10 years. Ultimately, there is no limit on the number of times a trade mark owner can renew their registration.\u00a0<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Whether you own a registered trade mark or use a trade mark under a licensing agreement, there are a few ways you can breach trade mark law. Notably, the Trade Marks Act grants the owners of registered trade marks the exclusive right to use and authorise the use of their trade mark. If you infringe [&hellip;]<\/p>\n","protected":false},"author":13266,"featured_media":4154,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[98],"tags":[121,122,406,458,495],"class_list":["post-8589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-information","tag-small-business","tag-medium-business","tag-trade-mark-infringement-exceptions","tag-infringement","tag-trade-mark-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips to Avoid Breaching Trade Mark Law | Trade Mark Registration<\/title>\n<meta name=\"description\" content=\"In this article, we explain several key tips on how to avoid breaching trade mark infringement laws in Australia.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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Registration"},"image":{"@id":"https:\/\/trademark-registration.com.au\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/trademark-registration.com.au\/#\/schema\/person\/10c097dc5ae92cc991335f42ec2b6959","name":"George Raptis","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/secure.gravatar.com\/avatar\/dd638a1623576275a0f805b43349946489f6e6d134dd7d313d0ebfd6803c9262?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dd638a1623576275a0f805b43349946489f6e6d134dd7d313d0ebfd6803c9262?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dd638a1623576275a0f805b43349946489f6e6d134dd7d313d0ebfd6803c9262?s=96&d=mm&r=g","caption":"George Raptis"},"description":"George is a Legal Content Writer with a keen interest in intellectual property law. He is in the process of completing a Bachelor of Laws and Bachelor of Arts at the University of New South Wales. As a Legal Content Writer, George is able to combine both his interest in law with his passion for literature.","sameAs":["laini.bennett@legalvision.com.au"],"url":"https:\/\/trademark-registration.com.au\/author\/georgeraptis\/"},{"@type":"Question","@id":"https:\/\/trademark-registration.com.au\/information\/breaching-trade-mark-infringement-law\/#faq-question-1645767865280","position":1,"url":"https:\/\/trademark-registration.com.au\/information\/breaching-trade-mark-infringement-law\/#faq-question-1645767865280","name":"What should I do if I receive a trade mark infringement notice?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"If you receive an infringement notice, you should stop using the trade mark immediately. This way, you can prevent any further infringements from occurring. Additionally, you should seek out legal advice to confirm whether you have committed trade mark infringement and the next steps you should take.\u00a0","inLanguage":"en-AU"},"inLanguage":"en-AU"},{"@type":"Question","@id":"https:\/\/trademark-registration.com.au\/information\/breaching-trade-mark-infringement-law\/#faq-question-1645767874918","position":2,"url":"https:\/\/trademark-registration.com.au\/information\/breaching-trade-mark-infringement-law\/#faq-question-1645767874918","name":"How long does trade mark protection last?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The law protects registered trade marks from 10 years from their filing date. However, trade mark owners can choose to renew their registration for a further 10 years. Ultimately, there is no limit on the number of times a trade mark owner can renew their registration.\u00a0","inLanguage":"en-AU"},"inLanguage":"en-AU"}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts\/8589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/users\/13266"}],"replies":[{"embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/comments?post=8589"}],"version-history":[{"count":2,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts\/8589\/revisions"}],"predecessor-version":[{"id":8643,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts\/8589\/revisions\/8643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/media\/4154"}],"wp:attachment":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/media?parent=8589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/categories?post=8589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/tags?post=8589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}