{"id":7539,"date":"2021-11-01T12:37:21","date_gmt":"2021-11-01T02:37:21","guid":{"rendered":"https:\/\/trademark-registration.com.au\/?p=7539"},"modified":"2021-11-23T08:28:17","modified_gmt":"2021-11-22T22:28:17","slug":"legal-marketing-relationship","status":"publish","type":"post","link":"https:\/\/trademark-registration.com.au\/information\/legal-marketing-relationship\/","title":{"rendered":"Managing Your Legal and Marketing Team Relationship"},"content":{"rendered":"\n

If you are running a business, you may be getting many messages at once, particularly from your legal and marketing teams. Your trade mark lawyers tell you to register a trade mark<\/a> before putting it out into the marketplace. On the other hand, your marketing team wants to push forward with the advertising campaign this week. It can be hard to know what to do with these mixed priorities, and it may create discord between your teams. If you have a marketing team and a legal team that might not have the strongest relationship, this article will help. It explores some methods for managing the relationship <\/strong>between your marketing and legal teams, particularly when it comes to trade marks.<\/p>\n\n\n\n

Run Legal Training Sessions<\/h2>\n\n\n\n

A great way for the marketing team to understand legal considerations is to have the legal team run a training session. They should cover the legal considerations they make before giving trade mark advice to your business. The relationship between legal and marketing will improve when the marketing team understands the legal team\u2019s point of view. They will be better able to engage with the legal team\u2019s concerns during marketing campaigns.<\/p>\n\n\n\n

Run Marketing Training Sessions <\/h2>\n\n\n\n

On the other hand, the marketing team should also run training sessions for the legal team. This will help your trade mark lawyers understand the marketing team, their considerations and how they strategise for marketing campaigns. In addition, describing how marketing campaigns work and what goes into them can help create understanding between the teams.<\/p>\n\n\n\n

For example, your trade mark lawyers may want to keep your new logo a secret until registration<\/a>, while the marketing team wants to use it to promote the business as soon as possible. If both teams can understand the other point of view, a compromise may be possible.<\/p>\n\n\n\n

Engage With Each Other Early<\/h2>\n\n\n\n

Engaging with each other early is a great way to get ahead of issues that the other team might not be aware of. For example, the marketing team can approach the legal team early with ideas to undertake a preliminary trade mark search<\/a> before too much time and money is invested in the new logo. This can save your business significant time and money, as the marketing team will not have to go through a long process for a trade mark that they cannot register.<\/p>\n\n\n\n

Encourage Secondments<\/h2>\n\n\n\n

Secondments involve rotating staff around to different teams temporarily so they can understand different areas of the company. Sending junior and senior staff to work with other departments is a great way to: <\/p>\n\n\n\n