{"id":7382,"date":"2021-10-18T13:13:18","date_gmt":"2021-10-18T03:13:18","guid":{"rendered":"https:\/\/trademark-registration.com.au\/?p=7382"},"modified":"2021-10-18T13:13:19","modified_gmt":"2021-10-18T03:13:19","slug":"4-ways-trade-marks-benefit-company","status":"publish","type":"post","link":"https:\/\/trademark-registration.com.au\/australian-application\/4-ways-trade-marks-benefit-company\/","title":{"rendered":"4 Ways Trade Marks Can Benefit Your Company"},"content":{"rendered":"\n

A company’s intellectual property can be one of its most valuable assets. Therefore, it is worth considering how your company might protect its intellectual property via registered trade marks. A registered trade mark protects the features of your company that make it distinguishable from others in the industry. This can include your company name, logo or slogan. Ultimately, business owners can benefit greatly from the exclusive rights registered trade marks provide them with. This article outlines four ways trade marks can benefit your company.<\/p>\n\n\n\n

Preventing Trade Mark Infringement<\/h2>\n\n\n\n

Trade mark owners gain the exclusive right to use, licence and sell their mark upon trade mark registration. This means that you have the legal right to stop someone from copying or misusing your registered trade mark.<\/p>\n\n\n\n

Trade mark infringement<\/a> occurs when someone uses a similar or identical sign to your own trade mark in relation to similar goods and services provided by your business. For example, a small tech company that sells smartphones using the Apple logo would be infringing on Apple Inc.’s trade mark rights.<\/p><\/blockquote>\n\n\n\n

If someone commits trade mark infringement resulting in your company suffering loss, you may also pursue legal remedies to get compensation. Therefore, registered trade marks are a great way to protect your company from competitors seeking to take advantage of its reputation.<\/p>\n\n\n\n

Protecting Your Company Name<\/h2>\n\n\n\n

Business owners often think that once they register their company name with ASIC, only their company can use that name. This is only partially right. It is true that once a company name is registered with ASIC, another company cannot register a business under the same name. However, business name registration does not prevent other companies from using your business name in other ways, such as when marketing their own goods and services.<\/p>\n\n\n\n

This is because one of the main purposes of business name registration is to ensure that ASIC, other businesses, and consumers can identify your business. On the other hand, the purpose of trade mark registration is to give you the exclusive rights to use your mark, whether that is your company name or logo. Thus, you should consider protecting your registered business name<\/a> via trade mark.<\/p>\n\n\n\n

Building Your Company’s Brand Recognition<\/h2>\n\n\n\n

The goodwill of a business and its reputation are typically associated with a single logo, word or phrase. The Golden Arches and the half-eaten Apple are among the many signs which consumers instantly recognise as being associated with McDonald’s\u00ae and Apple Inc. respectively.<\/p>\n\n\n\n

Once you ensure that your company name or logo is protected under trade mark law, your company will have greater freedom to market its goods and services using its distinctive mark. If you continuously use your company name and logo, you can build your company’s brand recognition within the market and reap the commercial benefits.<\/p>\n\n\n\n

Greater Commercial Opportunities For Your Company<\/h2>\n\n\n\n

Apart from being able to use your registered trade mark for marketing your company’s goods and services, you can also licence your mark and eventually sell it.<\/p>\n\n\n\n

Licensing<\/h3>\n\n\n\n

Trade mark licensing is typically used by companies when they wish to franchise their business. Licensing your registered trade mark involves you (the licensor) granting another person or company (the licensee) the right to use your trade mark. The rights you grant entirely depend on what you and the licensee have negotiated in the terms of your licensing agreement<\/a>. A licensing agreement can cover:<\/p>\n\n\n\n