{"id":6757,"date":"2021-09-08T15:20:31","date_gmt":"2021-09-08T05:20:31","guid":{"rendered":"https:\/\/trademark-registration.com.au\/?p=6757"},"modified":"2021-12-09T13:24:05","modified_gmt":"2021-12-09T03:24:05","slug":"considerations-registering-trade-mark","status":"publish","type":"post","link":"https:\/\/trademark-registration.com.au\/australian-application\/considerations-registering-trade-mark\/","title":{"rendered":"Considerations Before Registering a Trade Mark"},"content":{"rendered":"<p><span style=\"font-weight: 400\">When running a business, you may have some valuable assets that you would like to protect. On top of physical belongings that you must secure, you may also have intangible assets that require protection through a trade mark. Before filing a trade mark application, it is important to understand the entire process and how protection will practically apply to your business. Otherwise, you run the risk of making mistakes and wasting costs for unnecessary applications. This article will explore some key considerations about the process of registering a trade mark.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">1. How Does a Trade Mark Work?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">A trade mark is a form of intellectual property that provides legal protection over different elements of your business. You can trade mark a range of aspects, like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">your business name;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">your business logo;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">a slogan;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">brand colours;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">designs; or<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">a combination of these.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Importantly, your <\/span><a href=\"https:\/\/trademark-registration.com.au\/information\/why-is-trade-mark-registration-important\/\"><span style=\"font-weight: 400\">registered trade mark<\/span><\/a><span style=\"font-weight: 400\"> gives you the exclusive right to use, sell or licence it. If anyone were to use your trade mark without your permission, you have the right to make them stop. Accordingly, a trade mark is a valuable form of intellectual property that can assist in building and strengthening your business and brand image.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, a registered trade mark does not give you exclusive rights in <\/span><b><i>all <\/i><\/b><span style=\"font-weight: 400\">cases. To understand how trade marks work, they only provide protection for a specific selection of classes. Practically, two similar trade marks can coexist if they belong to varying classes, like a trade mark in cosmetics and firearms.&nbsp;<\/span><\/p>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><a href=\"https:\/\/trademark-registration.com.au\/australian-application\/selecting-trade-mark-class\/\">Trade mark classes<\/a> refer to a system of separating and classifying different trade marks, according to the description of the goods or services to which the trade marks apply.<\/p><\/blockquote>\n\n\n<p><span style=\"font-weight: 400\">When applying for a trade mark, you must choose which products and services are relevant to your business. Indeed, your registered trade mark may not be entirely effective if you forget to include important classes in your application. Before filing the application, we recommend making a strategy that describes exactly what you want to accomplish with the mark.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">2. What Shape Should My Trade Mark Take?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Another important consideration is the shape of your trade mark. Specifically, you need to look at your business and ask yourself, \u2018What requires protection?\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400\">A registered trade mark over your business name is a good place to start. However, consider if you want a trade mark over a word or phrase, or if it will incorporate a logo. Likewise, will you identify your business via an image or perhaps a sound? While the latter sounds obscure, if you build a large enough reputation and use a specific jingle or tune as part of your advertising, you may want to protect this.<\/span><\/p>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>When considering the shape of your trade mark, you may need to file numerous applications. Ultimately, it is best to engage a trade mark lawyer so they can give tailored advice to your specific business.<\/p><\/blockquote>\n\n\n<h2><span style=\"font-weight: 400\">3. Who Will Own the Trademark?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">In recent years, Australian courts have been increasingly strict on the question of trade mark ownership. As a result, it is critical to double-check that you or your company owns the trade mark at the time you file an application to register it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Importantly, listing the wrong owner in your application might have significant repercussions, including the inability to <\/span><a href=\"https:\/\/trademark-registration.com.au\/information\/changing-trade-mark-ownership\/\"><span style=\"font-weight: 400\">transfer the trade mark<\/span><\/a><span style=\"font-weight: 400\"> in the future. As such, make sure that the right person files, or is nominated on the trade mark application to avoid confusion in the future.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">4. What Are Comparable Markings?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">People frequently underestimate the need to search for comparable trade marks. After you have invested time and on a trademark, it can be aggravating to learn that someone else is already using (and has a registered trade mark) over something comparable in the market. It is one thing to have your application for registration rejected by IP Australia. It is an entirely different struggle when you find yourself in a <\/span><a href=\"https:\/\/trademark-registration.com.au\/information\/avoid-trade-mark-dispute\/\"><span style=\"font-weight: 400\">trade mark dispute<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Accordingly, scanning the trade mark registry is a great place to start. Indeed, check everywhere for anything that looks like your mark. If a trade mark is identical to yours, though is not registered, do more research to see if it has been in continuous use. If that is the case, the other business may have some rights under their <\/span><a href=\"https:\/\/trademark-registration.com.au\/australian-application\/common-law-trade-mark\/\"><span style=\"font-weight: 400\">common law trade mark<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">At the end of the day, you want your trade mark to be as unique and distinctive as possible. Not only for the sake of your brand image but to avoid disputes over misleading conduct. To complete a thorough trade mark search, a trade mark lawyer can assist you.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">5. What Can I Not Trade Mark?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Keep in mind that some words, phrases, and symbols are not eligible for trade mark registration. For example, you will find difficulty applying for a trade mark over:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">common texts or images;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">descriptive words;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">common names;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">geographical names; or<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">prohibited texts or images.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">6. Can I Trademark a Catchphrase or a Slogan?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Yes. You can certainly <\/span><a href=\"https:\/\/trademark-registration.com.au\/protection\/do-you-copyright-or-trademark-a-phrase\/\"><span style=\"font-weight: 400\">trademark a catchphrase<\/span><\/a><span style=\"font-weight: 400\"> if you can prove it is connected to your business. For example, Spirit of Australia, Qantas\u2019 iconic catchphrase, is an excellent example.\u00a0<\/span><\/p>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Importantly, your catchphrase must have the sole purpose of identifying your business. The idea is that the tune has become well recognised among your consumer group, thus making it appropriate for trade mark protection.&nbsp;<\/p><\/blockquote>\n\n\n<p><span style=\"font-weight: 400\">Further, you may run into problems if your catchphrase has a purpose other than identification. In such cases, IP Australia may deny registration because the message is informative, social, political, religious, or similar. To put it another way, your catchphrase does not work as a uniquely identifying trade mark.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Key Takeaways&nbsp;<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Before deciding whether to trade mark something for your business, you should consider:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">how a trade mark works;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">what shape your trade mark will take;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">who will own it;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">whether any comparable markings exist;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">elements you cannot trade mark; and<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">whether it would be wise to trade mark your slogan.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">For more information about <\/span><a href=\"https:\/\/trademark-registration.com.au\/applying-for-an-australian-trademark\/\"><span style=\"font-weight: 400\">applying for a trade mark<\/span><\/a><span style=\"font-weight: 400\">, contact our <\/span><a href=\"https:\/\/trademark-registration.com.au\/trademark-lawyer\"><span style=\"font-weight: 400\">experienced IP lawyers<\/span><\/a><span style=\"font-weight: 400\"> on <span class=\"AVANSERnumber\"><a href=\"tel:+611300657423\" class=\"dynamic-number\">1300 657 423<\/a><\/span>.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1631077982198\"><strong class=\"schema-faq-question\"><strong>Is it possible to trademark a catchphrase or a slogan?<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes. You can certainly <a href=\"https:\/\/trademark-registration.com.au\/protection\/do-you-copyright-or-trademark-a-phrase\/\">trademark a catchphrase<\/a> if you can prove it is connected to your business.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1631077999243\"><strong class=\"schema-faq-question\"><strong>How can I search if my trade mark is distinctive?<\/strong><\/strong> <p class=\"schema-faq-answer\">Looking in the trade mark registry is a great place to start. Indeed, check everywhere for anything that looks like your mark. If a trade mark is identical to yours, though is not registered, do more research to see if it has been in continuous use.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>When running a business, you may have some valuable assets that you would like to protect. On top of physical belongings that you must secure, you may also have intangible assets that require protection through a trade mark. Before filing a trade mark application, it is important to understand the entire process and how protection [&hellip;]<\/p>\n","protected":false},"author":13265,"featured_media":4178,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[94],"tags":[143,150,165,176],"class_list":["post-6757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australian-application","tag-ip-assets","tag-trade-mark-distinctiveness","tag-trade-mark-classes","tag-register-a-trade-mark"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Considerations Before Registering a Trade Mark | Trade Mark Registration<\/title>\n<meta name=\"description\" content=\"Trade mark protection can greatly assist your business. 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