{"id":6749,"date":"2021-09-08T13:01:20","date_gmt":"2021-09-08T03:01:20","guid":{"rendered":"https:\/\/trademark-registration.com.au\/?p=6749"},"modified":"2021-12-06T16:11:08","modified_gmt":"2021-12-06T06:11:08","slug":"trade-mark-an-image","status":"publish","type":"post","link":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/","title":{"rendered":"Can I Trade Mark an Image?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">If you have worked hard to establish your business and build your brand, you may be looking for ways to protect it. One of the ways to do this is to <\/span><a href=\"https:\/\/trademark-registration.com.au\/australian-application\/difficult-trade-mark\/\"><span style=\"font-weight: 400\">obtain trade mark registration<\/span><\/a><span style=\"font-weight: 400\">. Trade mark registration is one way to protect your business\u2019 intellectual property (IP) and ensure your brand has sufficient protection against competitors. To help you better understand trade marks and the different options available, this article will take you through whether you can trade mark an image.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">What Is a Trade Mark?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">A trade mark is one form of IP protection that allows you to distinguish your brand from others. A trade mark acts as legal protection, giving you exclusive rights to your trade mark. These rights include enforcing your trade mark rights over others, preventing anyone from infringing on your trade mark.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Trade marks may take a number of forms, including a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">word;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">phrase;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">song;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">image; or<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">any combination of the above.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">As long as a trade mark meets the legislative requirements of a trade mark, it will be eligible for registration as a trade mark. These requirements exclude the use of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">descriptive words;&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">commonly used words; or&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">forbidden words.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Put simply, your <a href=\"https:\/\/trademark-registration.com.au\/information\/distinctiveness-in-a-trade-mark\/\">brand asset must be distinctive<\/a> to be considered a trade mark.<\/p><\/blockquote>\n\n\n<p><span style=\"font-weight: 400\">In addition to the legal benefits of a trade mark, there are also several marketing benefits. For example, trade marks can help you <\/span><a href=\"https:\/\/trademark-registration.com.au\/protection\/taking-advantage-brand\/\"><span style=\"font-weight: 400\">distinguish your brand<\/span><\/a><span style=\"font-weight: 400\"> and increase consumer familiarity with your business. In turn, this will increase the value of your brand assets.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Can I Trade Mark an Image?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">If you use some distinctive elements as part of your brand, you will be able to register it as a trade mark. This may include using an image in your business\u2019 logo along with the sale of your goods or services.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To be eligible for <\/span><a href=\"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-image\/\"><span style=\"font-weight: 400\">trade mark registration<\/span><\/a><span style=\"font-weight: 400\">, your image will need to be unique. To ensure that your image is sufficiently original, you will need to check its availability for use. By conducting a trade mark search, such as by using <\/span><a href=\"https:\/\/search.ipaustralia.gov.au\/trademarks\/search\/quick\"><span style=\"font-weight: 400\">IP Australia\u2019s ATMOSS tool<\/span><\/a><span style=\"font-weight: 400\">, you will be able to confirm this. In addition, trade marks already registered must not be exactly the same as your image or resemble your trade mark too closely.<\/span><\/p>\n<p><span style=\"font-weight: 400\">After confirming that your trade mark is available for use, you will need to apply to IP Australia. This application will include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">your business or personal details;&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">a copy of your image; and&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">an explanation of its intended use.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">You will also need to pay the relevant application fees.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Copyright Protection<\/span><\/h2>\n<p><span style=\"font-weight: 400\">In addition to registering a trade mark for your image, your image may also qualify for <\/span><a href=\"https:\/\/trademark-registration.com.au\/information\/copyrighting-your-photograph\/\"><span style=\"font-weight: 400\">copyright protection<\/span><\/a><span style=\"font-weight: 400\">. Copyright is an automatically granted form of IP protection. Copyright protection is available for original works that demonstrate some type of original expression. This means that if your image is a unique design that you have created yourself, you will receive automatic copyright protection.<\/span><\/p>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Copyright protection has several benefits, including exclusive economic rights to your image. This will prevent others from using your image for their own commercial benefit. For artistic works, copyright lasts for 70 years from the date of first publication.<\/p><\/blockquote>\n\n\n<p><span style=\"font-weight: 400\">Importantly, consider if your image is designed or photographed by someone else. In that case, the artist may have copyright over the design. To avoid this, an agreement should be made with the artist to outline who will have ownership.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Key Takeaways<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Registering a trade mark for your image is an excellent way to protect your brand. This is particularly important if you use a logo as part of your business\u2019 brand. To obtain a trade mark for your image, you will need to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">ensure your image meets the legislative requirements of a trade mark;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">check that your image is available for use; and<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">submit your trade mark application.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">If you need assistance <\/span><a href=\"https:\/\/trademark-registration.com.au\/register\"><span style=\"font-weight: 400\">registering a trade mark<\/span><\/a><span style=\"font-weight: 400\"> for your image, contact our experienced <\/span><a href=\"https:\/\/trademark-registration.com.au\/trademark-lawyer\"><span style=\"font-weight: 400\">trade mark lawyers<\/span><\/a><span style=\"font-weight: 400\"> on <span class=\"AVANSERnumber\"><a href=\"tel:+611300657423\" class=\"dynamic-number\">1300 657 423<\/a><\/span>.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1631069883521\"><strong class=\"schema-faq-question\"><strong>What is a trade mark?<\/strong><\/strong> <p class=\"schema-faq-answer\">A trade mark is one form of IP protection that provides a way for you to distinguish your brand from others. A trade mark acts as legal protection, giving you exclusive rights to your trade mark. There are also several marketing benefits to a trade mark. For example, a trade mark helps to distinguish your brand and enhance your business\u2019 reputation.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1631069894135\"><strong class=\"schema-faq-question\"><strong>Can I trade mark an image?<\/strong><\/strong> <p class=\"schema-faq-answer\">Trade marks can take many forms, including an image. If you use an image in your business\u2019 logo as part of the sale of your goods or services, it will be eligible for trade mark registration. In addition, your image may also qualify for copyright protection if it is unique.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you have worked hard to establish your business and build your brand, you may be looking for ways to protect it. One of the ways to do this is to obtain trade mark registration. Trade mark registration is one way to protect your business\u2019 intellectual property (IP) and ensure your brand has sufficient protection [&hellip;]<\/p>\n","protected":false},"author":13267,"featured_media":4078,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[94],"tags":[133,253,263,289],"class_list":["post-6749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australian-application","tag-trade-mark-registration","tag-copyright-protection","tag-image-ownership","tag-trade-mark-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can I Trade Mark an Image? | Trade Mark Registration<\/title>\n<meta name=\"description\" content=\"To help you better understand trade marks, this article will take you through whether you can trade mark an image and protect your brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can I Trade Mark an Image? | Trade Mark Registration\" \/>\n<meta property=\"og:description\" content=\"To help you better understand trade marks, this article will take you through whether you can trade mark an image and protect your brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/\" \/>\n<meta property=\"og:site_name\" content=\"Trade Mark Registration\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-08T03:01:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-06T06:11:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/28155423\/brand-design-00157.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1060\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emily Young\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Young\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-an-image\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-an-image\\\/\"},\"author\":{\"name\":\"Emily Young\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#\\\/schema\\\/person\\\/9c6fb29bc5cc2f7f8385fb0915dfcba1\"},\"headline\":\"Can I Trade Mark an Image?\",\"datePublished\":\"2021-09-08T03:01:20+00:00\",\"dateModified\":\"2021-12-06T06:11:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-an-image\\\/\"},\"wordCount\":792,\"publisher\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-an-image\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/img.legalvision.com.au\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/28155423\\\/brand-design-00157.jpg\",\"keywords\":[\"trade mark registration\",\"copyright protection\",\"image ownership\",\"trade mark image\"],\"articleSection\":[\"Applying for an Australian Trade Mark\"],\"inLanguage\":\"en-AU\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-an-image\\\/\",\"url\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-an-image\\\/\",\"name\":\"Can I Trade Mark an Image? | Trade Mark Registration\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-an-image\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-an-image\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/img.legalvision.com.au\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/28155423\\\/brand-design-00157.jpg\",\"datePublished\":\"2021-09-08T03:01:20+00:00\",\"dateModified\":\"2021-12-06T06:11:08+00:00\",\"description\":\"To help you better understand trade marks, this article will take you through whether you can trade mark an image and protect your brand.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-an-image\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-an-image\\\/#faq-question-1631069883521\"},{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-an-image\\\/#faq-question-1631069894135\"}],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-an-image\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-an-image\\\/#primaryimage\",\"url\":\"https:\\\/\\\/img.legalvision.com.au\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/28155423\\\/brand-design-00157.jpg\",\"contentUrl\":\"https:\\\/\\\/img.legalvision.com.au\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/28155423\\\/brand-design-00157.jpg\",\"width\":1600,\"height\":1060,\"caption\":\"How Can Trade Marks Protect Indigenous Cultural and Intellectual Property? | Trade Mark Registration\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-an-image\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/trademark-registration.com.au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Applying for an Australian Trade Mark\",\"item\":\"https:\\\/\\\/trademark-registration.com.au\\\/category\\\/australian-application\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Can I Trade Mark an Image?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#website\",\"url\":\"https:\\\/\\\/trademark-registration.com.au\\\/\",\"name\":\"Trade Mark Registration\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trademark-registration.com.au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#organization\",\"name\":\"Trade Mark Registration\",\"url\":\"https:\\\/\\\/trademark-registration.com.au\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/img.legalvision.com.au\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/20104816\\\/LegalVision_square_logo.png\",\"contentUrl\":\"https:\\\/\\\/img.legalvision.com.au\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/20104816\\\/LegalVision_square_logo.png\",\"width\":400,\"height\":400,\"caption\":\"Trade Mark Registration\"},\"image\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#\\\/schema\\\/person\\\/9c6fb29bc5cc2f7f8385fb0915dfcba1\",\"name\":\"Emily Young\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6e57e391e46a395b7511347ef5222ffe93d07aace237faa9d7a50c47630d2234?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6e57e391e46a395b7511347ef5222ffe93d07aace237faa9d7a50c47630d2234?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6e57e391e46a395b7511347ef5222ffe93d07aace237faa9d7a50c47630d2234?s=96&d=mm&r=g\",\"caption\":\"Emily Young\"},\"description\":\"Emily is a Legal Content Writer at LegalVision, where she is able to combine her interests of writing and the law. She graduated with a Bachelor of Laws (Hons) from Bond University in 2018.\",\"url\":\"https:\\\/\\\/trademark-registration.com.au\\\/author\\\/emilyyoung\\\/\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-an-image\\\/#faq-question-1631069883521\",\"position\":1,\"url\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-an-image\\\/#faq-question-1631069883521\",\"name\":\"What is a trade mark?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A trade mark is one form of IP protection that provides a way for you to distinguish your brand from others. A trade mark acts as legal protection, giving you exclusive rights to your trade mark. There are also several marketing benefits to a trade mark. For example, a trade mark helps to distinguish your brand and enhance your business\u2019 reputation.\",\"inLanguage\":\"en-AU\"},\"inLanguage\":\"en-AU\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-an-image\\\/#faq-question-1631069894135\",\"position\":2,\"url\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-an-image\\\/#faq-question-1631069894135\",\"name\":\"Can I trade mark an image?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Trade marks can take many forms, including an image. If you use an image in your business\u2019 logo as part of the sale of your goods or services, it will be eligible for trade mark registration. In addition, your image may also qualify for copyright protection if it is unique.\",\"inLanguage\":\"en-AU\"},\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Can I Trade Mark an Image? | Trade Mark Registration","description":"To help you better understand trade marks, this article will take you through whether you can trade mark an image and protect your brand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/","og_locale":"en_US","og_type":"article","og_title":"Can I Trade Mark an Image? | Trade Mark Registration","og_description":"To help you better understand trade marks, this article will take you through whether you can trade mark an image and protect your brand.","og_url":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/","og_site_name":"Trade Mark Registration","article_published_time":"2021-09-08T03:01:20+00:00","article_modified_time":"2021-12-06T06:11:08+00:00","og_image":[{"width":1600,"height":1060,"url":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/28155423\/brand-design-00157.jpg","type":"image\/jpeg"}],"author":"Emily Young","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Emily Young","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/#article","isPartOf":{"@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/"},"author":{"name":"Emily Young","@id":"https:\/\/trademark-registration.com.au\/#\/schema\/person\/9c6fb29bc5cc2f7f8385fb0915dfcba1"},"headline":"Can I Trade Mark an Image?","datePublished":"2021-09-08T03:01:20+00:00","dateModified":"2021-12-06T06:11:08+00:00","mainEntityOfPage":{"@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/"},"wordCount":792,"publisher":{"@id":"https:\/\/trademark-registration.com.au\/#organization"},"image":{"@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/#primaryimage"},"thumbnailUrl":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/28155423\/brand-design-00157.jpg","keywords":["trade mark registration","copyright protection","image ownership","trade mark image"],"articleSection":["Applying for an Australian Trade Mark"],"inLanguage":"en-AU"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/","url":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/","name":"Can I Trade Mark an Image? | Trade Mark Registration","isPartOf":{"@id":"https:\/\/trademark-registration.com.au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/#primaryimage"},"image":{"@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/#primaryimage"},"thumbnailUrl":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/28155423\/brand-design-00157.jpg","datePublished":"2021-09-08T03:01:20+00:00","dateModified":"2021-12-06T06:11:08+00:00","description":"To help you better understand trade marks, this article will take you through whether you can trade mark an image and protect your brand.","breadcrumb":{"@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/#faq-question-1631069883521"},{"@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/#faq-question-1631069894135"}],"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/#primaryimage","url":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/28155423\/brand-design-00157.jpg","contentUrl":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/28155423\/brand-design-00157.jpg","width":1600,"height":1060,"caption":"How Can Trade Marks Protect Indigenous Cultural and Intellectual Property? | Trade Mark Registration"},{"@type":"BreadcrumbList","@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/trademark-registration.com.au\/"},{"@type":"ListItem","position":2,"name":"Applying for an Australian Trade Mark","item":"https:\/\/trademark-registration.com.au\/category\/australian-application\/"},{"@type":"ListItem","position":3,"name":"Can I Trade Mark an Image?"}]},{"@type":"WebSite","@id":"https:\/\/trademark-registration.com.au\/#website","url":"https:\/\/trademark-registration.com.au\/","name":"Trade Mark Registration","description":"","publisher":{"@id":"https:\/\/trademark-registration.com.au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trademark-registration.com.au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/trademark-registration.com.au\/#organization","name":"Trade Mark Registration","url":"https:\/\/trademark-registration.com.au\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/trademark-registration.com.au\/#\/schema\/logo\/image\/","url":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/20104816\/LegalVision_square_logo.png","contentUrl":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/20104816\/LegalVision_square_logo.png","width":400,"height":400,"caption":"Trade Mark Registration"},"image":{"@id":"https:\/\/trademark-registration.com.au\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/trademark-registration.com.au\/#\/schema\/person\/9c6fb29bc5cc2f7f8385fb0915dfcba1","name":"Emily Young","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/secure.gravatar.com\/avatar\/6e57e391e46a395b7511347ef5222ffe93d07aace237faa9d7a50c47630d2234?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6e57e391e46a395b7511347ef5222ffe93d07aace237faa9d7a50c47630d2234?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6e57e391e46a395b7511347ef5222ffe93d07aace237faa9d7a50c47630d2234?s=96&d=mm&r=g","caption":"Emily Young"},"description":"Emily is a Legal Content Writer at LegalVision, where she is able to combine her interests of writing and the law. She graduated with a Bachelor of Laws (Hons) from Bond University in 2018.","url":"https:\/\/trademark-registration.com.au\/author\/emilyyoung\/"},{"@type":"Question","@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/#faq-question-1631069883521","position":1,"url":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/#faq-question-1631069883521","name":"What is a trade mark?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A trade mark is one form of IP protection that provides a way for you to distinguish your brand from others. A trade mark acts as legal protection, giving you exclusive rights to your trade mark. There are also several marketing benefits to a trade mark. For example, a trade mark helps to distinguish your brand and enhance your business\u2019 reputation.","inLanguage":"en-AU"},"inLanguage":"en-AU"},{"@type":"Question","@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/#faq-question-1631069894135","position":2,"url":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-an-image\/#faq-question-1631069894135","name":"Can I trade mark an image?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Trade marks can take many forms, including an image. If you use an image in your business\u2019 logo as part of the sale of your goods or services, it will be eligible for trade mark registration. In addition, your image may also qualify for copyright protection if it is unique.","inLanguage":"en-AU"},"inLanguage":"en-AU"}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts\/6749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/users\/13267"}],"replies":[{"embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/comments?post=6749"}],"version-history":[{"count":2,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts\/6749\/revisions"}],"predecessor-version":[{"id":7880,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts\/6749\/revisions\/7880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/media\/4078"}],"wp:attachment":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/media?parent=6749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/categories?post=6749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/tags?post=6749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}