{"id":6716,"date":"2021-09-07T12:23:51","date_gmt":"2021-09-07T02:23:51","guid":{"rendered":"https:\/\/trademark-registration.com.au\/?p=6716"},"modified":"2021-09-07T12:23:52","modified_gmt":"2021-09-07T02:23:52","slug":"types-of-trade-marks","status":"publish","type":"post","link":"https:\/\/trademark-registration.com.au\/information\/types-of-trade-marks\/","title":{"rendered":"Different Types of Trade Marks"},"content":{"rendered":"

A trade mark is a method of distinguishing your distinct product or service. It is a type of protection that differentiates your goods and services from other businesses. You can trade mark a number of your business components, like your logo, brand name, packaging feature, or a combination of these elements. To help you understand how a trade mark can protect your business, this article explains different types of trade marks.\u00a0<\/span><\/p>\n

Word Marks<\/span><\/h2>\n

Word marks are trade marks that entirely consist of alphanumeric characters. It is a distinct, text-based mark that identifies your business. When registering a work mark, you are essentially seeking to protect the exact lettering or wording of your trade mark. Likewise, you are not necessarily regarding its style or design, making this type of trade mark different from <\/span>a business logo<\/span><\/a>.\u00a0<\/span><\/p>\n

Additionally, word marks offer wide protection but they are typically more difficult to register. The major reason is that considering the text or word mark alone, this trade mark has a limited ability to identify the origin of your business. Generally, your business will rely on a combination of other components, such as your business logo, font type or brand colours.<\/span><\/p>\n

Composite Trade Marks<\/span><\/h2>\n

This form of trade mark differs from word marks in that it can incorporate a logo, number, or other graphical components. Likewise, composite trade marks include words stylised in a certain typeface, <\/span>location<\/span><\/a>, and look.\u00a0<\/span><\/p>\n

However, a composite trade<\/a> mark has a smaller protective scope than a word mark. This is because you would generally file a trade mark application as an extra layer of protection on top of a word mark, or instead of a word mark, if it is unlikely to be registrable.<\/span><\/p>\n

Series Trade Marks<\/span><\/h2>\n

Series trade marks are a collection of trade marks that are distinct but resemble each other in \u2018material particulars\u2019. This means that while there is a main identifying feature that is the same across all trade marks, they also differ in certain ways, including:<\/span><\/p>\n