{"id":6443,"date":"2021-08-30T14:31:13","date_gmt":"2021-08-30T04:31:13","guid":{"rendered":"https:\/\/trademark-registration.com.au\/?p=6443"},"modified":"2021-08-30T14:31:14","modified_gmt":"2021-08-30T04:31:14","slug":"copyright-or-trade-mark-logo","status":"publish","type":"post","link":"https:\/\/trademark-registration.com.au\/australian-application\/copyright-or-trade-mark-logo\/","title":{"rendered":"Should I Copyright or Trade Mark My Logo?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">When beginning your business to sell a good or service, there are many decisions to make. You will need to name your business, set up a store, and design and sell products. However, a step that often gets overlooked is ensuring adequate protection to your intellectual property, including your logo. When deciding the best way to protect your logo, there are two options available: copyright protection and trade mark protection. <\/span><span style=\"font-weight: 400\">This article will explore some of the key considerations to make before deciding whether you need to copyright or trade mark your logo.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">What Is a Trade Mark?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">A trade mark formally protects your intellectual property. To protect your logo, you must first register it with IP Australia as a trade mark. Trade mark protection is fairly straightforward, but can sometimes be tricky.\u00a0 For example, you will need to pick the <\/span><a href=\"https:\/\/trademark-registration.com.au\/australian-application\/searching-for-trade-mark-classification\/\"><span style=\"font-weight: 400\">correct classification<\/span><\/a><span style=\"font-weight: 400\"> and type of trade mark application you would like to make.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Also, by having a registered trade mark, you can enforce your rights to its exclusive use and prevent others from using your intellectual property without your permission. For example, suppose you create a new logo that you use to sell energy drinks. In this case, it would be wise to trade mark that logo to prevent competitors from using it and taking advantage of your business\u2019 reputation.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">What Is Copyright?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Copyright is an automatic right granted to creators upon the creation of a new <\/span><a href=\"https:\/\/trademark-registration.com.au\/information\/copyrighting-your-artwork\/\"><span style=\"font-weight: 400\">piece of artistic work<\/span><\/a><span style=\"font-weight: 400\">. These works can include, but are not limited to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">music;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">literary work;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">artwork;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">choreography; or<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">software programs.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Depending on your logo, it may fall within the artwork category and receive automatic copyright protection. Holding the copyright in your logo allows you to maintain control regarding the use of your creation. This means that you can <\/span><a href=\"https:\/\/trademark-registration.com.au\/information\/copyright-licence\/\"><span style=\"font-weight: 400\">license other people to use it,<\/span><\/a><span style=\"font-weight: 400\"> prevent other people from exploiting your logo or sell your logo to others.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, copyright only protects the creation itself. It does not protect the abstract idea behind the creation. For example, suppose you write a movie script about an intergalactic space romance. Copyright laws will automatically protect the script itself. However, the general narrative of the script will not have copyright protection. You would also likely have to trade mark the film\u2019s name to protect it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Additionally, copyright is separate from property ownership. While you may physically own a CD or book, you will not own the copyright in the CD or book unless you purchase the copyright as well.<\/span><\/p>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Due to copyright laws in Australia, copyright protection in Australia is automatically created. As soon as you put your creation in material form, you will have copyright protection.<\/p><\/blockquote>\n\n\n<h2><span style=\"font-weight: 400\">Should I Trade Mark or Copyright?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Generally, you will be better off registering your logo as a trade mark. However, if your logo is your own artistic creation, you may automatically receive copyright. It is important to recognise that depending on the agreement you have with the graphic designer who creates your logo, they might hold the copyright instead of you.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, suppose you hire a graphic designer to create a new logo for your beer company, and you do not agree in advance to transfer the copyright of the design. In that case, the graphic designer will likely hold the copyright and will be able to sell your logo to other businesses. You can prevent this by ensuring you transfer the copyright and by subsequently applying for a trade mark for your logo.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Key Takeaways<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Before deciding whether you would like to either trade mark or copyright a logo, you should consider whether the logo is:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">your own artistic creation; or<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">connected with your good or service in the marketplace and is not inherently artistic.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">If your logo is related to a good or service and is not inherently artistic, it is best practice to lodge a trade mark application to obtain protection. Alternatively, if the logo you have created is inherently artistic, you will likely already have copyright protection on that creation.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For more questions on <\/span><a href=\"https:\/\/trademark-registration.com.au\/applying-for-an-australian-trademark\/\"><span style=\"font-weight: 400\">applying for a trade mark<\/span><\/a><span style=\"font-weight: 400\"> for your logo, contact our <\/span><a href=\"https:\/\/trademark-registration.com.au\/trademark-lawyer\"><span style=\"font-weight: 400\">experienced IP lawyers<\/span><\/a><span style=\"font-weight: 400\"> on <span class=\"AVANSERnumber\"><a href=\"tel:+611300657423\" class=\"dynamic-number\">1300 657 423<\/a><\/span>.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1630297461718\"><strong class=\"schema-faq-question\"><strong>Is copyright protection granted automatically?<\/strong><\/strong> <p class=\"schema-faq-answer\">Copyright protection in Australia is granted automatically.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1630297490118\"><strong class=\"schema-faq-question\"><strong>How do I obtain trade mark registration in Australia?<\/strong><\/strong> <p class=\"schema-faq-answer\">First, you must submit your completed application form to IP Australia. Next, wait for IP Australia to either approve the application or ask for more information.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1630297500577\"><strong class=\"schema-faq-question\"><strong>Is a book copyrighted automatically?<\/strong><\/strong> <p class=\"schema-faq-answer\">Generally, if a book you wrote is artistic and your own work, it will have automatic copyright protection.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>When beginning your business to sell a good or service, there are many decisions to make. You will need to name your business, set up a store, and design and sell products. However, a step that often gets overlooked is ensuring adequate protection to your intellectual property, including your logo. When deciding the best way [&hellip;]<\/p>\n","protected":false},"author":13265,"featured_media":4032,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[94,98],"tags":[133,135,253,273],"class_list":["post-6443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australian-application","category-information","tag-trade-mark-registration","tag-trade-mark-logo","tag-copyright-protection","tag-business-logo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Should I Copyright or Trade Mark My Logo? | Trade Mark Registration<\/title>\n<meta name=\"description\" content=\"To protect your logo, you can rely on copyright protection or trade mark protection. 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