{"id":6359,"date":"2021-08-25T15:51:12","date_gmt":"2021-08-25T05:51:12","guid":{"rendered":"https:\/\/trademark-registration.com.au\/?p=6359"},"modified":"2021-08-26T16:00:34","modified_gmt":"2021-08-26T06:00:34","slug":"describing-your-goods-and-services","status":"publish","type":"post","link":"https:\/\/trademark-registration.com.au\/australian-application\/describing-your-goods-and-services\/","title":{"rendered":"Describing Your Goods or Services in a Trade Mark Application"},"content":{"rendered":"<p><span style=\"font-weight: 400\">You might be thinking that <\/span><a href=\"https:\/\/trademark-registration.com.au\/information\/why-is-trade-mark-registration-important\/\"><span style=\"font-weight: 400\">trade mark registration<\/span><\/a><span style=\"font-weight: 400\"> is a daunting process. At first glance, it may seem this way. However, knowing what is required in each part of your application can make the whole process much less challenging. When describing your goods and services in your application, consider the following points:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">using clear and accurate descriptions;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">identifying applicable trade mark classes; and<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">engaging a trade mark attorney.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">By bearing these considerations in mind, you can be assured you have submitted an application that is in excellent shape for IP Australia\u2019s review.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Application for a Registered Trade Mark<\/span><\/h2>\n<p><span style=\"font-weight: 400\">As a trade mark owner, you enjoy the exclusive rights to use, licence and sell your mark concerning your business&#8217; goods and services. To obtain a registered trade mark, you must <\/span><a href=\"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/\"><span style=\"font-weight: 400\">complete the registration process<\/span><\/a><span style=\"font-weight: 400\"> specified by IP Australia. This principally involves you filing a standard trade mark application where you must generally include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">your personal information;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">a description of your trade mark, like your business&#8217; name, logo or distinctive slogan;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">the class of goods and services your trade mark will protect; and<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">a description of your business&#8217; goods and services.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Once <\/span><a href=\"https:\/\/trademark-registration.com.au\/australian-application\/ip-australia-trade-marks\/\"><span style=\"font-weight: 400\">IP Australia<\/span><\/a><span style=\"font-weight: 400\"> approves your application, your trade mark benefits from 10 years of protection under the <\/span><i><span style=\"font-weight: 400\">Trade Marks Act<\/span><\/i><span style=\"font-weight: 400\">. It is important to note that once you submit your application for IP Australia&#8217;s review, your ability to make amendments is fairly limited. To avoid having to reapply for a trade mark at an additional cost, ensure that your application comprehensively details your business&#8217; goods and services. The following points can help you achieve this.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">1. Use Clear and Accurate Descriptions<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Your trade mark application is not the place to describe your goods and services in a superfluous way as you would when marketing your business. Rather, you should describe your goods and services in layperson&#8217;s terms to communicate their essential purpose and functionality.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Before writing your application, list the goods and services your business offers. You might feel the urge to include everything your business offers, including any of its potential future products. Perhaps you hope that the more information you provide IP Australia, the more comprehensive your trade mark protection will be. However, this is not the case. Importantly, you should identify your business\u2019 essential products and include only those in your application. Doing so will help you accurately reflect your business in your application and, eventually, provide tailored protection.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">2. Consider Applicable Trade Mark Classes<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Once you have described your goods and services in your application, you must also choose which <\/span><a href=\"https:\/\/trademark-registration.com.au\/australian-application\/selecting-trade-mark-class\/\"><span style=\"font-weight: 400\">trade mark classes<\/span><\/a><span style=\"font-weight: 400\"> they fall under. The <\/span><a href=\"https:\/\/tmgns.search.ipaustralia.gov.au\/\"><span style=\"font-weight: 400\">Trade Mark Classification Search<\/span><\/a><span style=\"font-weight: 400\"> is a class system that orders common goods and services that trade marks have often been registered under. Often, goods and services will fall into more than one class. For example, a business that sells &#8216;candles&#8217; would have around 11 trade mark classes to consider.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To ensure you identify and include the most suitable classes in your trade mark application, you should conduct a comprehensive search. This typically involves entering the keywords of your products and services into the Classification Search. Likewise, you must identify which classes relate to your business. You can also use the <\/span><a href=\"https:\/\/trademarks.business.gov.au\/assist\/welcome\"><span style=\"font-weight: 400\">Trade Mark Assist Tool<\/span><\/a><span style=\"font-weight: 400\">. This program, developed by IP Australia, assists applicants with identifying the correct trade mark class in their application.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">3. Consider Working With a Trade Mark Attorney<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Trade mark attorneys are specialised lawyers who have depth of experience when it comes to trade mark registration. They can advise you on how your trade mark can protect the goods and services in your business. Additionally, they can help you tailor your application to your business, ensuring that the goods and services your business offers are properly reflected in your application.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">A trade mark attorney can also help you avoid any potential issues that might arise in your application before you submit it to IP Australia. In a similar vein, they can also alert you to any trade mark classes that you should include in your application. This way you can avoid applying for a trade mark that is incapable of protecting your business.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Key Takeaways<\/span><\/h2>\n<p><span style=\"font-weight: 400\">When describing your business&#8217; goods and services in your trade mark application, you should:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">use clear and accurate words that describe the essence of your goods and services;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">consider which trade mark classes your goods and services fall under; and<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">consult a trade mark attorney to help guide you through the application process.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">If you need help with describing your goods and services in your <\/span><a href=\"https:\/\/trademark-registration.com.au\/applying-for-an-australian-trademark\/\"><span style=\"font-weight: 400\">trade mark application<\/span><\/a><span style=\"font-weight: 400\">, contact our <\/span><a href=\"https:\/\/trademark-registration.com.au\/trademark-lawyer\"><span style=\"font-weight: 400\">experienced trade mark lawyers<\/span><\/a><span style=\"font-weight: 400\"> on <span class=\"AVANSERnumber\"><a href=\"tel:+611300657423\" class=\"dynamic-number\">1300 657 423<\/a><\/span>.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1629870321202\"><strong class=\"schema-faq-question\"><strong>What is the main benefit of a registered trade mark?<\/strong><\/strong> <p class=\"schema-faq-answer\">One of the biggest benefits to being a registered trade mark owner is if someone commits trade mark infringement, you have the legal means to stop them. Trade mark infringement arises when another person uses an identical or similar trade mark to your own, concerning similar goods and services. By enforcing your trade mark rights, you can ensure that no one copies or misuses your mark without your permission.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1629870336195\"><strong class=\"schema-faq-question\"><strong>What is a common law trade mark?<\/strong><\/strong> <p class=\"schema-faq-answer\">A common law trade mark is an unregistered trade mark that has gained a sufficient reputation in the market. Unlike a registered trade mark which IP Australia approves, an unregistered trade mark requires further evidentiary proof of its existence if a trade mark dispute were to arise.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>You might be thinking that trade mark registration is a daunting process. At first glance, it may seem this way. However, knowing what is required in each part of your application can make the whole process much less challenging. When describing your goods and services in your application, consider the following points: using clear and [&hellip;]<\/p>\n","protected":false},"author":13266,"featured_media":4036,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[94],"tags":[156,165,286,362,363],"class_list":["post-6359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australian-application","tag-trade-mark-application","tag-trade-mark-classes","tag-registered-trade-mark","tag-standa","tag-goods-or-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Describing Goods or Services in an Application | Trade Mark Registration<\/title>\n<meta name=\"description\" content=\"In your trade mark application, you should be as accurate as possible. 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