{"id":6357,"date":"2021-08-25T15:20:15","date_gmt":"2021-08-25T05:20:15","guid":{"rendered":"https:\/\/trademark-registration.com.au\/?p=6357"},"modified":"2021-08-26T15:40:28","modified_gmt":"2021-08-26T05:40:28","slug":"transfer-trade-mark","status":"publish","type":"post","link":"https:\/\/trademark-registration.com.au\/information\/transfer-trade-mark\/","title":{"rendered":"How Do I Transfer a Trade Mark in Australia?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">A trade mark is an important asset for your business. Trade marks are one type of intellectual property (IP) and can help your brand stand out amongst your competition. In addition, trade marks have wide-reaching legal and marketing benefits and can increase the overall value of your business. The value of trade marks means that they will likely be included in the transfer of ownership when selling a business. This article will take you through what trade mark transfer is and the process in Australia.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">What Is a Trade Mark Transfer?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">A trade mark <\/span><a href=\"https:\/\/trademark-registration.com.au\/information\/what-steps-should-i-take-when-assigning-a-trade-mark\/\"><span style=\"font-weight: 400\">transfer or an assignment<\/span><\/a><span style=\"font-weight: 400\"> is the process of transferring your trade mark to another business. This might include adding or removing current owners of your trade mark. <\/span><span style=\"font-weight: 400\">In Australia, it is possible to transfer your entire trade mark rights or partial rights. For example, a partial trade mark assignment might mean you only want to transfer the rights to your trade mark for specific goods and services.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Why Would I Transfer a Trade Mark?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">You typically transfer a trade mark when selling a business. If you are purchasing a business, its IP, including the trade marks, is often a large part of the purchase price. Usually, the sale of a business will include the <\/span><a href=\"https:\/\/trademark-registration.com.au\/information\/changing-trade-mark-ownership\/\"><span style=\"font-weight: 400\">transfer of trade mark ownership<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">How to Transfer a Trade Mark<\/span><\/h2>\n<h3><span style=\"font-weight: 400\">1. Ensure Eligibility<\/span><\/h3>\n<p><span style=\"font-weight: 400\">The first step to transferring a trade mark is to ensure that the new owner is eligible to hold a trade mark. The new owner must have a legal entity, either by way of being:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">an individual;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">a company;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">a trust;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">an incorporated body; or\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">a trustee acting on behalf of a trust.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">If you are purchasing a business, you want to ensure that the trade mark is transferable. This means ensuring that the trade mark is registered and that you are not purchasing an unregistered or an <\/span><a href=\"https:\/\/trademark-registration.com.au\/renewal\/expired-trade-mark\/\"><span style=\"font-weight: 400\">expired trade mark<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">2. Have an Agreement<\/span><\/h3>\n<p><span style=\"font-weight: 400\">The next step in transferring trade mark ownership is to write an agreement. If the transfer of a trade mark is not within the sale of business documents, you will need to devise an agreement to outline the transfer. Such a document should outline exactly what the trade marks are and to what degree ownership is being assigned. You should seek to include the trade mark numbers if possible.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">3. Notify the Trade Mark Office<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Once a trade mark assignment has been agreed upon, you will need to notify the trade mark office of the transfer. You should also include any necessary proof that you own the trade marks you seek to transfer. This might include any sales agreements, letter of assignments, declarations, or merger documents. Once the transfer has occurred, the new trade mark owner\u2019s details will be found on the trade mark register.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Trade Mark Licenses<\/span><\/h2>\n<p><span style=\"font-weight: 400\">In addition to assigning a trade mark to someone else, you can also transfer the rights to a trade mark via a <\/span><a href=\"https:\/\/trademark-registration.com.au\/australian-application\/mistakes-when-licensing-your-trade-mark\/\"><span style=\"font-weight: 400\">licensing agreement<\/span><\/a><span style=\"font-weight: 400\">. A trade mark licensing agreement enables the owner of a trade mark to give its rights to another party, known as the licensee.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">A trade mark licensing agreement usually comes with specified terms and conditions that limit the licensee&#8217;s use. For example, these limitations might prevent the licensee from using the trade mark in certain geographical areas or certain trade mark classes. This is one way that trade mark owners can profit without ever assigning your trade mark rights.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Key Takeaways<\/span><\/h2>\n<p><span style=\"font-weight: 400\">As an asset of your business, it is possible to transfer the title of your trade mark to another party. Some of the ways that this can be done is by a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">trade mark assignment; or<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">licensing agreement.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">If you need assistance <\/span><a href=\"https:\/\/trademark-registration.com.au\/understanding-trademarks\"><span style=\"font-weight: 400\">transferring a trade mark<\/span><\/a><span style=\"font-weight: 400\">, contact our <\/span><span style=\"font-weight: 400\">experienced <\/span><a href=\"https:\/\/trademark-registration.com.au\/trademark-lawyer\"><span style=\"font-weight: 400\">trade mark lawyers<\/span><\/a><span style=\"font-weight: 400\"> on <span class=\"AVANSERnumber\"><a href=\"tel:+611300657423\" class=\"dynamic-number\">1300 657 423<\/a><\/span>.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1629868420054\"><strong class=\"schema-faq-question\"><strong>What is a trade mark transfer?<\/strong><\/strong> <p class=\"schema-faq-answer\">A trade mark transfer, also referred to as a trade mark assignment, is the process of transferring your trade mark to another business. This might include adding or removing current owners of your trade mark. In Australia, it is possible to transfer your entire trade mark rights or partial rights.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1629868434099\"><strong class=\"schema-faq-question\"><strong>How do I transfer a trade mark?<\/strong><\/strong> <p class=\"schema-faq-answer\">You can transfer a trade mark by trade mark licensing or by trade mark agreement. A trade mark agreement is the usual process when buying or selling a business and acquiring the trade mark assets. The key steps to assign a trade mark is to ensure the transferee is eligible to hold a trade mark, write a transfer agreeement and notify the trade mark office of the change in ownership.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>A trade mark is an important asset for your business. Trade marks are one type of intellectual property (IP) and can help your brand stand out amongst your competition. In addition, trade marks have wide-reaching legal and marketing benefits and can increase the overall value of your business. The value of trade marks means that [&hellip;]<\/p>\n","protected":false},"author":13267,"featured_media":4132,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[98],"tags":[239,247,251,294],"class_list":["post-6357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-information","tag-trade-mark-transfer","tag-licencing-trade-mark","tag-assigning-trade-mark","tag-licence-agreement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Do I Transfer a Trade Mark in Australia? | Trade Mark Registration<\/title>\n<meta name=\"description\" content=\"As an asset of your business, it is possible to transfer your trade mark to another party in Australia. 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She graduated with a Bachelor of Laws (Hons) from Bond University in 2018.","url":"https:\/\/trademark-registration.com.au\/author\/emilyyoung\/"},{"@type":"Question","@id":"https:\/\/trademark-registration.com.au\/information\/transfer-trade-mark\/#faq-question-1629868420054","position":1,"url":"https:\/\/trademark-registration.com.au\/information\/transfer-trade-mark\/#faq-question-1629868420054","name":"What is a trade mark transfer?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A trade mark transfer, also referred to as a trade mark assignment, is the process of transferring your trade mark to another business. This might include adding or removing current owners of your trade mark. In Australia, it is possible to transfer your entire trade mark rights or partial rights.","inLanguage":"en-AU"},"inLanguage":"en-AU"},{"@type":"Question","@id":"https:\/\/trademark-registration.com.au\/information\/transfer-trade-mark\/#faq-question-1629868434099","position":2,"url":"https:\/\/trademark-registration.com.au\/information\/transfer-trade-mark\/#faq-question-1629868434099","name":"How do I transfer a trade mark?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You can transfer a trade mark by trade mark licensing or by trade mark agreement. A trade mark agreement is the usual process when buying or selling a business and acquiring the trade mark assets. The key steps to assign a trade mark is to ensure the transferee is eligible to hold a trade mark, write a transfer agreeement and notify the trade mark office of the change in ownership.","inLanguage":"en-AU"},"inLanguage":"en-AU"}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts\/6357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/users\/13267"}],"replies":[{"embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/comments?post=6357"}],"version-history":[{"count":2,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts\/6357\/revisions"}],"predecessor-version":[{"id":6418,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts\/6357\/revisions\/6418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/media\/4132"}],"wp:attachment":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/media?parent=6357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/categories?post=6357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/tags?post=6357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}