{"id":5766,"date":"2021-08-02T15:20:18","date_gmt":"2021-08-02T05:20:18","guid":{"rendered":"https:\/\/trademark-registration.com.au\/?p=5766"},"modified":"2022-01-18T09:51:35","modified_gmt":"2022-01-17T23:51:35","slug":"avoid-trade-mark-infringement","status":"publish","type":"post","link":"https:\/\/trademark-registration.com.au\/information\/avoid-trade-mark-infringement\/","title":{"rendered":"Avoiding Trade Mark Infringement"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">It might be surprising to know how common trade mark infringement is. Unfortunately, it is becoming increasingly common. This is due to the competitive market as businesses register more trade marks to protect their brand. To limit the possibility of finding yourself in an unwanted trade mark dispute, this article outlines what trade mark infringement is, and certain measures you should take to avoid trade mark infringement.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Trade Mark Infringement?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Whilst there is no comprehensive checklist to follow which will guarantee that you will not commit <a href=\"https:\/\/trademark-registration.com.au\/protection\/trade-mark-infringement\/\">trade mark infringement<\/a>, you should be aware of what actions can constitute trade mark infringement.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since trade mark owners hold the exclusive rights to use, licence and sell their trade mark, any conduct which interferes with these exclusive rights is called trade mark infringement. Trade mark infringement is not just when a person uses a sign that is substantially identical or deceptively similar to a registered trade mark. They must also use the sign concerning goods or services which the already registered trade mark protects. For example, a search engine named \u2018Gogle\u2019 would likely infringe on the trade mark rights held concerning the popular search engine Google.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, there are some instances where using a trade mark without the trade mark owner\u2019s permission will not constitute infringement. Under the <em>Trade Marks Act<\/em>, a person acting in good faith can use a registered trade mark if it:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>is their own name;<\/li><li>describes their good or service; or<\/li><li>indicates the intended purpose of their good or service.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In these instances, whether a person has acted in good faith does not depend on what the person believed when they used the registered trade mark. Instead, the Courts view the person\u2019s conduct from an objective standpoint. They question whether there was an honest belief that using the trade mark would not confuse consumers. They also decide if there was no intention to take advantage of the reputation of the business that owned the registered trade mark.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Avoiding Trade Mark Infringement&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Below are a number of measures you can take at various stages of dealing with a trade mark. This will help to avoid the possibility of committing trade mark infringement.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conduct a Trade Mark Search&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before you apply to register a trade mark with IP Australia, you should conduct a trade mark search via the <a href=\"https:\/\/search.ipaustralia.gov.au\/trademarks\/search\/quick\"> Australian Trade Mark Search<\/a>. <a href=\"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-search\/\">A trade mark search<\/a> is a great way to detect any similar or identical trade marks that have already been registered<em> before<\/em> you file your trade mark application. This will mean that you can limit your chances of committing trade mark infringement and increase your chances of having your application accepted by IP Australia.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>IP Australia may accept a trade mark despite it being similar to an existing trade mark. In this case, there is the possibility that other trade mark owners can oppose the application. Although the process of opposition is lengthy, it can eventually lead to having a similar mark removed.&nbsp;<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Update Your Records&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you have already registered a trade mark, it is important that you then update your records both internally and externally. Updating your details internally can mean conducting regular IP audits to ensure that the trade marks within your possession are protected or recording any licences you have granted to third parties to use your trade marks. In addition, maintaining accurate records can assist you when proving that you have not committed trade mark infringement if somebody took action against you.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should also update your records externally with IP Australia. Updating your details externally can include ensuring that your contact details are up to date on the registry, as well as verifying when the date of renewal for your trade mark. This can allow others to contact you directly in the instance where there has been a potential infringement or to inquire about licensing your trade mark.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Get Permission&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to use a registered trade mark, you can directly contact the trade mark owner to obtain a <a href=\"https:\/\/trademark-registration.com.au\/information\/trade-mark-licencing\/\">licence to use the trade mark<\/a>. Licensing<em> <\/em>is where the licensor (the trade mark owner) agrees to let the licensee (another person) use their trade mark over a specified period of time for an agreed price. Once the licensing period is over, the right to use the trade mark returns to the licensor. As long as you then use the trade mark following the licensing arrangement, you will not infringe on the owner\u2019s intellectual property rights.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Respond to Potential Infringements<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you receive a cease and desist letter concerning a potential trade mark infringement, you should stop infringing conduct. Additionally, you should respond. By responding accordingly, you will give yourself greater time to seek out legal advice to confirm whether you have or have not committed trade mark infringement. You will also prevent any further infringements from occurring. However, you should note that some people send letters of demand on unjustified claims of infringement. For this reason, it would be wise to seek legal advice. This can clarify whether you have acted in breach of another\u2019s intellectual property rights.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are multiple ways to limit your possibility of committing trade mark infringement. Before applying for a registered trade mark, you should conduct a trade mark search. This will ensure that nobody has already registered your trade mark. If you already own a registered trade mark, it would be wise to update records of your usage and licensing. This can help where you may have to prove that you did not commit trade mark infringement. Finally, if you want to use a registered trade mark, you must receive permission from the trade mark owner. If you require further legal assistance with <a href=\"https:\/\/trademark-registration.com.au\/understanding-trademarks\">avoiding trade mark infringement<\/a>, our <a href=\"https:\/\/trademark-registration.com.au\/trademark-lawyer\">experienced trade mark lawyers<\/a> can assist. Call us on <span class=\"AVANSERnumber\"><a href=\"tel:+611300657423\" class=\"dynamic-number\">1300 657 423<\/a><\/span> or complete the form on this page.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1627880635899\"><strong class=\"schema-faq-question\"><strong>Do IP Australia&#8217;s services detect when trade mark infringement has occurred?\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\">Trade mark owners themselves are responsible for monitoring the marketplace to detect any potential trade mark infringements.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1627880653785\"><strong class=\"schema-faq-question\"><strong>Where can I find the details of a registered trade mark owner?<\/strong><\/strong> <p class=\"schema-faq-answer\">You can find the contact details of trade mark owners on the<a href=\"https:\/\/search.ipaustralia.gov.au\/trademarks\/search\/quick\"> Australian Trade Mark Search<\/a>.<br \/><\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>It might be surprising to know how common trade mark infringement is. Unfortunately, it is becoming increasingly common. This is due to the competitive market as businesses register more trade marks to protect their brand. To limit the possibility of finding yourself in an unwanted trade mark dispute, this article outlines what trade mark infringement [&hellip;]<\/p>\n","protected":false},"author":13266,"featured_media":4086,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[98],"tags":[121,122,154,185,186,248],"class_list":["post-5766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-information","tag-small-business","tag-medium-business","tag-trade-mark-search","tag-trade-mark-infringement","tag-cease-and-desist","tag-licensing-trade-mark"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Avoiding Trade Mark Infringement | Trade Mark Registration<\/title>\n<meta name=\"description\" content=\"This article outlines what trade mark 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He is in the process of completing a Bachelor of Laws and Bachelor of Arts at the University of New South Wales. As a Legal Content Writer, George is able to combine both his interest in law with his passion for literature.","sameAs":["laini.bennett@legalvision.com.au"],"url":"https:\/\/trademark-registration.com.au\/author\/georgeraptis\/"},{"@type":"Question","@id":"https:\/\/trademark-registration.com.au\/information\/avoid-trade-mark-infringement\/#faq-question-1627880635899","position":1,"url":"https:\/\/trademark-registration.com.au\/information\/avoid-trade-mark-infringement\/#faq-question-1627880635899","name":"Do IP Australia's services detect when trade mark infringement has occurred?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Trade mark owners themselves are responsible for monitoring the marketplace to detect any potential trade mark infringements.\u00a0","inLanguage":"en-AU"},"inLanguage":"en-AU"},{"@type":"Question","@id":"https:\/\/trademark-registration.com.au\/information\/avoid-trade-mark-infringement\/#faq-question-1627880653785","position":2,"url":"https:\/\/trademark-registration.com.au\/information\/avoid-trade-mark-infringement\/#faq-question-1627880653785","name":"Where can I find the details of a registered trade mark owner?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You can find the contact details of trade mark owners on the<a href=\"https:\/\/search.ipaustralia.gov.au\/trademarks\/search\/quick\"> Australian Trade Mark Search<\/a>.<br \/>","inLanguage":"en-AU"},"inLanguage":"en-AU"}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts\/5766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/users\/13266"}],"replies":[{"embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/comments?post=5766"}],"version-history":[{"count":7,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts\/5766\/revisions"}],"predecessor-version":[{"id":8178,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts\/5766\/revisions\/8178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/media\/4086"}],"wp:attachment":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/media?parent=5766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/categories?post=5766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/tags?post=5766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}