{"id":5691,"date":"2021-07-28T15:55:10","date_gmt":"2021-07-28T05:55:10","guid":{"rendered":"https:\/\/trademark-registration.com.au\/?p=5691"},"modified":"2021-08-24T15:43:45","modified_gmt":"2021-08-24T05:43:45","slug":"trade-mark-brand","status":"publish","type":"post","link":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/","title":{"rendered":"5 Tips to Register a Trade Mark for Your Brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">For businesses hoping to stand out amongst their competitors, having a distinct brand is an essential component of their business. As your business grows and the market becomes more competitive, <a href=\"https:\/\/trademark-registration.com.au\/information\/best-time-trade-mark\/\">registering a trade mark<\/a> for your brand will become an essential element to the success of your business. This article will take you through five tips to effectively register a trade mark for your brand.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Consider Your Options<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first part of registering a trade mark for your brand is choosing your trade mark. Trade marks can take many forms, with the most suitable ones for your business depending on your unique circumstances. Some forms a trade mark can take include a:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>logo;<\/li><li>word;<\/li><li>slogan;<\/li><li>packaging shape;<\/li><li>colour;<\/li><li>number;<\/li><li>scent; or<\/li><li>any combination of the above.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With so many options to chose from, selecting the most important trade marks for your brand can be overwhelming. However, registering a trade mark for your business name and logo is a great place to start.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Be Distinctive<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your trade mark <a href=\"https:\/\/trademark-registration.com.au\/information\/trade-mark-distinctive\/\">must be distinctive<\/a> to be registered, so feel free to get as creative as possible! To ensure that your trade mark is distinctive, you will need to check that it is not identical or deceptively similar to an existing trade mark. You can do this by conducting a trademark search using IP Australia\u2019s trade mark search tool <a href=\"https:\/\/search.ipaustralia.gov.au\/trademarks\/search\/quick\">ATMOSS<\/a>. This search tool is free and is a great way to ensure that your trade mark is available before you apply to register a trade mark for your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Register Your Trade Mark<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When building your brand, you should consider registering your trade mark. While it is possible to build up a reputation over time without needing trade mark registration, having a registered trade mark is an excellent way to give your brand an added layer of protection. This is because trade mark registration gives you streamlined access to responding to trade mark infringement &#8211; instead of needing to prove your rights to your trade mark, you can merely provide your registration as evidence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Australia, you can apply for trade marks through IP Australia. Your application will require you to pay the application fee and submit details of your trade mark and your business. IP Australia will then assess your trade mark to ensure it meets all the legal requirements. If IP Australia has no concerns, they will place your trade mark on the trade mark register.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Be Diligent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once your trade mark has been registered, and your brand has become more established, you will need to be diligent about monitoring the market. This includes regularly checking the trade mark of competitors businesses and ensuring no one is attempting to copy your brand.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a trade mark holder, you will be able to <a href=\"https:\/\/trademark-registration.com.au\/opposition\/opposing-trade-mark\/\">oppose trade mark<\/a> applications to be on the register if you have concerns that new trade marks will infringe on your trade mark. Additionally, if you see similar businesses using elements of your brand without your consent, you will be able to dispute their trade mark use. Trade mark registration gives you a number of rights, so you must enforce these rights to protect your brand.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Be Conscious of Brand Growth<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When registering a trade mark for your brand, you must keep in mind that your business will hopefully grow over time. Because of this, it is unlikely that trade mark registration will be a one-off occurrence. Instead, you will likely have to file new applications or reconsider your trade marks as you introduce new products or services to your business\u2019 offerings. In addition, your brand is likely to change over time as well, so it may be necessary to consider new trade mark applications if your current trade marks cease to be relevant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trade mark registration should be at the forefront of your mind when building your business\u2019 brand. Some tips to trade mark your brand include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>considering all the options available for your trade mark;<\/li><li>ensuring your trade mark is distinctive;<\/li><li>registering your trade mark;<\/li><li>being diligent with monitoring your trade mark; and<\/li><li>being conscious that your brand is likely to expand.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you need help with <a href=\"https:\/\/trademark-registration.com.au\/applying-for-an-australian-trademark\/\">registering a trade mark<\/a> for your brand or have questions about intellectual property more generally, our <a href=\"https:\/\/trademark-registration.com.au\/trademark-lawyer\">experienced trade mark lawyers<\/a> can help. You can contact them on <span class=\"AVANSERnumber\"><a href=\"tel:+611300657423\" class=\"dynamic-number\">1300 657 423<\/a><\/span> or by filling out the form on this page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1627451447936\"><strong class=\"schema-faq-question\"><strong>What is a trade mark?<\/strong><\/strong> <p class=\"schema-faq-answer\">A trade mark is a form of intellectual property protection that distinguishes your goods or services from other businesses. Trade marks are an essential asset of your business, forming a significant component of your business\u2019 intellectual property and, therefore, your business\u2019s value.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1627451463980\"><strong class=\"schema-faq-question\"><strong>How can I enforce my trade mark rights?<\/strong><\/strong> <p class=\"schema-faq-answer\">There are several ways you can enforce your trade mark rights, with the method you take differing depending on the individual circumstances of your business (such as time and financial restraints). Some ways you can enforce your trade mark rights include sending a cease and desist letter, making a formal opposition to an infringing trade mark, or taking the matter to court.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>For businesses hoping to stand out amongst their competitors, having a distinct brand is an essential component of their business. As your business grows and the market becomes more competitive, registering a trade mark for your brand will become an essential element to the success of your business. This article will take you through five [&hellip;]<\/p>\n","protected":false},"author":13267,"featured_media":4146,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[94],"tags":[121,133,187,197,228],"class_list":["post-5691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australian-application","tag-small-business","tag-trade-mark-registration","tag-trade-mark-protection","tag-brand-protection","tag-distinctive-trade-mark"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Register A Trade Mark For Your Brand | Trade Mark Registration<\/title>\n<meta name=\"description\" content=\"To help your business succeed, this article will take you through five tips to effectively register a trade mark for your brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Register A Trade Mark For Your Brand | Trade Mark Registration\" \/>\n<meta property=\"og:description\" content=\"To help your business succeed, this article will take you through five tips to effectively register a trade mark for your brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Trade Mark Registration\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-28T05:55:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-24T05:43:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/28161713\/brand-design-00213.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emily Young\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Young\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-brand\\\/\"},\"author\":{\"name\":\"Emily Young\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#\\\/schema\\\/person\\\/9c6fb29bc5cc2f7f8385fb0915dfcba1\"},\"headline\":\"5 Tips to Register a Trade Mark for Your Brand\",\"datePublished\":\"2021-07-28T05:55:10+00:00\",\"dateModified\":\"2021-08-24T05:43:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-brand\\\/\"},\"wordCount\":862,\"publisher\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/img.legalvision.com.au\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/28161713\\\/brand-design-00213.jpg\",\"keywords\":[\"small business\",\"trade mark registration\",\"trade mark protection\",\"brand protection\",\"distinctive trade mark\"],\"articleSection\":[\"Applying for an Australian Trade Mark\"],\"inLanguage\":\"en-AU\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-brand\\\/\",\"url\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-brand\\\/\",\"name\":\"Register A Trade Mark For Your Brand | Trade Mark Registration\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-brand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/img.legalvision.com.au\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/28161713\\\/brand-design-00213.jpg\",\"datePublished\":\"2021-07-28T05:55:10+00:00\",\"dateModified\":\"2021-08-24T05:43:45+00:00\",\"description\":\"To help your business succeed, this article will take you through five tips to effectively register a trade mark for your brand.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-brand\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-brand\\\/#faq-question-1627451447936\"},{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-brand\\\/#faq-question-1627451463980\"}],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-brand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-brand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/img.legalvision.com.au\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/28161713\\\/brand-design-00213.jpg\",\"contentUrl\":\"https:\\\/\\\/img.legalvision.com.au\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/28161713\\\/brand-design-00213.jpg\",\"width\":1600,\"height\":1067,\"caption\":\"Do Trade Marks Protect Consumers?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-brand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/trademark-registration.com.au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Applying for an Australian Trade Mark\",\"item\":\"https:\\\/\\\/trademark-registration.com.au\\\/category\\\/australian-application\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"5 Tips to Register a Trade Mark for Your Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#website\",\"url\":\"https:\\\/\\\/trademark-registration.com.au\\\/\",\"name\":\"Trade Mark Registration\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trademark-registration.com.au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#organization\",\"name\":\"Trade Mark Registration\",\"url\":\"https:\\\/\\\/trademark-registration.com.au\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/img.legalvision.com.au\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/20104816\\\/LegalVision_square_logo.png\",\"contentUrl\":\"https:\\\/\\\/img.legalvision.com.au\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/20104816\\\/LegalVision_square_logo.png\",\"width\":400,\"height\":400,\"caption\":\"Trade Mark Registration\"},\"image\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#\\\/schema\\\/person\\\/9c6fb29bc5cc2f7f8385fb0915dfcba1\",\"name\":\"Emily Young\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6e57e391e46a395b7511347ef5222ffe93d07aace237faa9d7a50c47630d2234?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6e57e391e46a395b7511347ef5222ffe93d07aace237faa9d7a50c47630d2234?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6e57e391e46a395b7511347ef5222ffe93d07aace237faa9d7a50c47630d2234?s=96&d=mm&r=g\",\"caption\":\"Emily Young\"},\"description\":\"Emily is a Legal Content Writer at LegalVision, where she is able to combine her interests of writing and the law. She graduated with a Bachelor of Laws (Hons) from Bond University in 2018.\",\"url\":\"https:\\\/\\\/trademark-registration.com.au\\\/author\\\/emilyyoung\\\/\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-brand\\\/#faq-question-1627451447936\",\"position\":1,\"url\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-brand\\\/#faq-question-1627451447936\",\"name\":\"What is a trade mark?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A trade mark is a form of intellectual property protection that distinguishes your goods or services from other businesses. Trade marks are an essential asset of your business, forming a significant component of your business\u2019 intellectual property and, therefore, your business\u2019s value.\",\"inLanguage\":\"en-AU\"},\"inLanguage\":\"en-AU\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-brand\\\/#faq-question-1627451463980\",\"position\":2,\"url\":\"https:\\\/\\\/trademark-registration.com.au\\\/australian-application\\\/trade-mark-brand\\\/#faq-question-1627451463980\",\"name\":\"How can I enforce my trade mark rights?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"There are several ways you can enforce your trade mark rights, with the method you take differing depending on the individual circumstances of your business (such as time and financial restraints). Some ways you can enforce your trade mark rights include sending a cease and desist letter, making a formal opposition to an infringing trade mark, or taking the matter to court.\",\"inLanguage\":\"en-AU\"},\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Register A Trade Mark For Your Brand | Trade Mark Registration","description":"To help your business succeed, this article will take you through five tips to effectively register a trade mark for your brand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/","og_locale":"en_US","og_type":"article","og_title":"Register A Trade Mark For Your Brand | Trade Mark Registration","og_description":"To help your business succeed, this article will take you through five tips to effectively register a trade mark for your brand.","og_url":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/","og_site_name":"Trade Mark Registration","article_published_time":"2021-07-28T05:55:10+00:00","article_modified_time":"2021-08-24T05:43:45+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/28161713\/brand-design-00213.jpg","type":"image\/jpeg"}],"author":"Emily Young","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Emily Young","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/#article","isPartOf":{"@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/"},"author":{"name":"Emily Young","@id":"https:\/\/trademark-registration.com.au\/#\/schema\/person\/9c6fb29bc5cc2f7f8385fb0915dfcba1"},"headline":"5 Tips to Register a Trade Mark for Your Brand","datePublished":"2021-07-28T05:55:10+00:00","dateModified":"2021-08-24T05:43:45+00:00","mainEntityOfPage":{"@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/"},"wordCount":862,"publisher":{"@id":"https:\/\/trademark-registration.com.au\/#organization"},"image":{"@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/28161713\/brand-design-00213.jpg","keywords":["small business","trade mark registration","trade mark protection","brand protection","distinctive trade mark"],"articleSection":["Applying for an Australian Trade Mark"],"inLanguage":"en-AU"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/","url":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/","name":"Register A Trade Mark For Your Brand | Trade Mark Registration","isPartOf":{"@id":"https:\/\/trademark-registration.com.au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/#primaryimage"},"image":{"@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/28161713\/brand-design-00213.jpg","datePublished":"2021-07-28T05:55:10+00:00","dateModified":"2021-08-24T05:43:45+00:00","description":"To help your business succeed, this article will take you through five tips to effectively register a trade mark for your brand.","breadcrumb":{"@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/#faq-question-1627451447936"},{"@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/#faq-question-1627451463980"}],"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/#primaryimage","url":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/28161713\/brand-design-00213.jpg","contentUrl":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/28161713\/brand-design-00213.jpg","width":1600,"height":1067,"caption":"Do Trade Marks Protect Consumers?"},{"@type":"BreadcrumbList","@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/trademark-registration.com.au\/"},{"@type":"ListItem","position":2,"name":"Applying for an Australian Trade Mark","item":"https:\/\/trademark-registration.com.au\/category\/australian-application\/"},{"@type":"ListItem","position":3,"name":"5 Tips to Register a Trade Mark for Your Brand"}]},{"@type":"WebSite","@id":"https:\/\/trademark-registration.com.au\/#website","url":"https:\/\/trademark-registration.com.au\/","name":"Trade Mark Registration","description":"","publisher":{"@id":"https:\/\/trademark-registration.com.au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trademark-registration.com.au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/trademark-registration.com.au\/#organization","name":"Trade Mark Registration","url":"https:\/\/trademark-registration.com.au\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/trademark-registration.com.au\/#\/schema\/logo\/image\/","url":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/20104816\/LegalVision_square_logo.png","contentUrl":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/20104816\/LegalVision_square_logo.png","width":400,"height":400,"caption":"Trade Mark Registration"},"image":{"@id":"https:\/\/trademark-registration.com.au\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/trademark-registration.com.au\/#\/schema\/person\/9c6fb29bc5cc2f7f8385fb0915dfcba1","name":"Emily Young","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/secure.gravatar.com\/avatar\/6e57e391e46a395b7511347ef5222ffe93d07aace237faa9d7a50c47630d2234?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6e57e391e46a395b7511347ef5222ffe93d07aace237faa9d7a50c47630d2234?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6e57e391e46a395b7511347ef5222ffe93d07aace237faa9d7a50c47630d2234?s=96&d=mm&r=g","caption":"Emily Young"},"description":"Emily is a Legal Content Writer at LegalVision, where she is able to combine her interests of writing and the law. She graduated with a Bachelor of Laws (Hons) from Bond University in 2018.","url":"https:\/\/trademark-registration.com.au\/author\/emilyyoung\/"},{"@type":"Question","@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/#faq-question-1627451447936","position":1,"url":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/#faq-question-1627451447936","name":"What is a trade mark?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A trade mark is a form of intellectual property protection that distinguishes your goods or services from other businesses. Trade marks are an essential asset of your business, forming a significant component of your business\u2019 intellectual property and, therefore, your business\u2019s value.","inLanguage":"en-AU"},"inLanguage":"en-AU"},{"@type":"Question","@id":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/#faq-question-1627451463980","position":2,"url":"https:\/\/trademark-registration.com.au\/australian-application\/trade-mark-brand\/#faq-question-1627451463980","name":"How can I enforce my trade mark rights?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"There are several ways you can enforce your trade mark rights, with the method you take differing depending on the individual circumstances of your business (such as time and financial restraints). Some ways you can enforce your trade mark rights include sending a cease and desist letter, making a formal opposition to an infringing trade mark, or taking the matter to court.","inLanguage":"en-AU"},"inLanguage":"en-AU"}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts\/5691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/users\/13267"}],"replies":[{"embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/comments?post=5691"}],"version-history":[{"count":3,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts\/5691\/revisions"}],"predecessor-version":[{"id":6347,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts\/5691\/revisions\/6347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/media\/4146"}],"wp:attachment":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/media?parent=5691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/categories?post=5691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/tags?post=5691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}