{"id":5397,"date":"2021-07-13T13:33:12","date_gmt":"2021-07-13T03:33:12","guid":{"rendered":"https:\/\/trademark-registration.com.au\/?p=5397"},"modified":"2022-08-02T11:23:36","modified_gmt":"2022-08-02T01:23:36","slug":"derivative-slogan-trade-mark","status":"publish","type":"post","link":"https:\/\/trademark-registration.com.au\/information\/derivative-slogan-trade-mark\/","title":{"rendered":"Can I Trade Mark a Derivative Slogan?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you have settled on a business slogan and are attempting to trade mark it, you should consider whether it is registrable,<em> especially<\/em> if it is a derivative slogan. Using a derivative slogan can lead to unwanted legal consequences. Without taking precautions, you may be infringing on the original slogan if you decide to use a derivative slogan. To avoid this, this article outlines:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>what a derivative slogan is;<\/li><li>the requirements for receiving a trade mark for a slogan; and<\/li><li>measures you can take to avoid trade mark infringement.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Is a Derivative Slogan?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Put simply, a derivative slogan contains elements of an original slogan that is already in existence. This original slogan is referred to as \u2018the underlying work\u2019 and is largely what the \u2018derivative work\u2019 bases itself on. For example, some common types of derivative works are cinematic adaptations of novels and sampling in music production.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>For example, in 1995, the California Milk Processor Board registered their slogan &#8216;got milk?&#8217; in the USA. The slogan was also registered as a trade mark in Australia in 1996 and has enjoyed protection since its filing date. Since then, the slogan has been an underlying work in many derivative campaigns, running from PETA\u2019s anti-dairy campaign in 2002 to artist David Rosen\u2019s influential work in retaliation to the Iraqi War.&nbsp;<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Since derivative slogans contain a substantial part of an underlying work, there is a risk that the trade mark is not registrable or, in the instance that it is registrable, is likely to infringe on the trade mark protecting the underlying work.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trade Mark Requirements&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">All trade marks must meet certain criteria to be capable of being registered. Firstly, a trade mark cannot deceive consumers or <a href=\"https:\/\/trademark-registration.com.au\/information\/trade-mark-distinctive\/\">confuse consumers<\/a>. This is especially common in slogans that allude to a product achieving some sort of outcome. For example, a slogan that predicts the health benefits of a particular milk beverage without evidence to support the claim would likely deceive consumers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Secondly, a trade mark <a href=\"https:\/\/trademark-registration.com.au\/australian-application\/different-types-trade-marks\/\">cannot be offensive<\/a>. Whilst there is no strict definition of what constitutes an offensive trade mark, slogans which are profane, racist, blasphemous, or incite violence or criminal activity are generally unacceptable.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thirdly, a slogan cannot be merely complementary or use ordinary language. For example, the word \u2018refreshing\u2019 or \u2018great tasting\u2019 concerning a drink are words ordinarily used to describe the products and are merely laudatory in nature. Therefore, the slogan &#8216;great tasting&#8217; cannot be a trade mark, as it is highly likely that other businesses have a legitimate interest in using these words or phrases in their slogans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Above all, a slogan must be capable of distinguishing your goods or services from others in the market. If it is too similar to the underlying work, it is unlikely to satisfy this criterion. For example, the California Milk Processor Board successfully acquired a domain name from the band \u2018GotMilk\u2019, which had also used the stylised font associated with the California Milk Processor Board\u2019s recognisable slogan. Therefore, the band has since changed their name and logo by virtue of being too similar to the Board\u2019s slogan.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips to Avoid Trade Mark Infringement&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Suppose you do wish to trade mark a derivative slogan. In that case, you can take the following measures to limit your chances of committing trade mark infringement.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conduct a Trade Mark Search<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before registering the derivative slogan, you should search the <a href=\"https:\/\/trademark-registration.com.au\/information\/trade-mark-classification-search\/\">Australian Trade Mark Search<\/a> for comparable trade marks that other parties have already registered. You should keep in mind that two registered trade marks of comparable nature can sometimes coexist. For example, your business slogan in the hospitality industry in New South Wales may coexist with the slogan of an agricultural-based business in Queensland. To search, you can find <a href=\"https:\/\/search.ipaustralia.gov.au\/trademarks\/search\/quick\">the Trade Mark search here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use a TM Headstart Application&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">IP Australia provides you with various ways to register a trade mark. For example, a TM Headstart application can help detect any issues with receiving a trade mark for your derivative slogan. A <a href=\"https:\/\/www.ipaustralia.gov.au\/trade-marks\/applying-for-a-trade-mark\/how-to-apply-for-a-trade-mark\/tm-headstart\">TM Headstart application<\/a> involves a specialist assessing your application <em>before<\/em> filing it with IP Australia. Therefore, you can identify any deficiencies or potential issues with your application promptly. Then, you can fix these problems before formally registering.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A derivative slogan comprises a substantial part of another original slogan. Whilst you can register a trade mark for some derivative slogans, they must satisfy the requirements for a trade mark to be registered. The most significant requirement is that the trade mark must differentiate your goods or services from others in the market. You should conduct a trade mark search or use a TM Headstart application to detect any deficiencies in your application. This will further your chances of IP Australia approving your derivative slogan. If you require further legal assistance with <a href=\"https:\/\/trademark-registration.com.au\/understanding-trademarks\">registering a trade mark for your derivative slogan<\/a>, our <a href=\"https:\/\/trademark-registration.com.au\/trademark-lawyer\">experienced trade mark lawyers<\/a> can assist. Call us on <span class=\"AVANSERnumber\"><a href=\"tel:+611300657423\" class=\"dynamic-number\">1300 657 423<\/a><\/span> or complete the form on this page.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1626159200083\"><strong class=\"schema-faq-question\"><strong>What is a standard trade mark application?<\/strong><\/strong> <p class=\"schema-faq-answer\">You can use a standard application to apply for a registered trade mark with IP Australia. However, if you use a standard application, you <em>do not<\/em> receive the specialist pre-assessment that you receive using a TM Headstart application.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1626159266893\"><strong class=\"schema-faq-question\"><strong>How much does either application cost?<\/strong><\/strong> <p class=\"schema-faq-answer\">The cost for a TM Headstart application starts at $330 whereas the cost for a standard trade mark application starts at $250. The applications have different pricing given the extra services a TM Headstart application provides.\u00a0<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you have settled on a business slogan and are attempting to trade mark it, you should consider whether it is registrable, especially if it is a derivative slogan. Using a derivative slogan can lead to unwanted legal consequences. Without taking precautions, you may be infringing on the original slogan if you decide to use [&hellip;]<\/p>\n","protected":false},"author":13266,"featured_media":4116,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[98],"tags":[121,122,136,185,228],"class_list":["post-5397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-information","tag-small-business","tag-medium-business","tag-tm-headstart-application","tag-trade-mark-infringement","tag-distinctive-trade-mark"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can I Trade Mark a Derivative Slogan? | Trade Mark Registration<\/title>\n<meta name=\"description\" content=\"This article outlines what a derivative slogan is, and the requirements for receiving a trade mark for a derivative slogan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trademark-registration.com.au\/information\/derivative-slogan-trade-mark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can I Trade Mark a Derivative Slogan? 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