{"id":4763,"date":"2021-06-16T15:12:22","date_gmt":"2021-06-16T05:12:22","guid":{"rendered":"https:\/\/tm.legalvision.com.au\/?p=4763"},"modified":"2022-10-27T21:42:32","modified_gmt":"2022-10-27T11:42:32","slug":"mistakes-when-launching-your-new-brand","status":"publish","type":"post","link":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/","title":{"rendered":"Mistakes to Avoid When Launching Your New Brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">One of the biggest mistakes a business owner can make when launching their new business is failing to protect their brand. A distinctive brand image is an essential part of a business since it allows consumers to differentiate your business from competitors. This article focuses on:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>how trade marks can protect your business\u2019 brand; and<\/li><li>five common mistakes to avoid when applying for trade mark protection.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Trade Marks: What Can They Protect?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trade mark owners have the exclusive right to use and sell their registered trade mark. There is a common misconception that trade marks are just business logos. Instead, trade marks are a type of intellectual property that can protect a range of features essential to your business\u2019 identity, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>your business name;&nbsp;<\/li><li>your business slogan; or&nbsp;<\/li><li>a distinctive colour scheme used by your business.&nbsp;<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Your business can then use these trade marks when marketing its goods and services, ensuring that your business brand is protected and distinguishable from competitors.<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Mistake #1: Registering Your Business Name vs. Registering Your Trade Mark&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The legal obligation to register your business name is separate from the process of protecting your business name via trade mark registration. Even though your business name cannot be the same as an existing business, registering your business name does not give you the exclusive right to use the name. Once you trade mark your business name, you gain intellectual property rights for the business name.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mistake #2: The Difference Between \u2018\u2122\u2019 &amp; \u2018\u00ae\u2019&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A product or service labelled with the \u2018\u2122\u2019 symbol means that an unregistered trade mark protects it<em>. <\/em>This means that the business owner has not registered the trade mark but intends to inform potential infringers that the phrase or logo serves as a unique identifier of their good or service. Businesses often use unregistered trade marks when they:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>have just created a new product or service; or&nbsp;<\/li><li>are in the process of registering a trade mark for this new product or service.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">However, an unregistered trade mark is not fully protected and can lead to complex legal proceedings when infringed upon. Instead, you should apply for a registered trade mark<em> <\/em>for more comprehensive legal protection.<em> <\/em>A registered trade mark will carry the symbol \u2018\u00ae\u2019 and gives your business the exclusive right to use, license and sell the trade mark for 10 years from its filing date. You must register these trade marks with IP Australia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mistake #3: Not Checking the Trade Mark Register&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly to how a business cannot operate under the same name as another business, a business cannot apply for a trade mark that another business has registered. The two main criteria for trade mark registration are that your trade mark is:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>distinctive, or not used commonly as a phrase or logo; and<\/li><li>available for registration.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Before establishing a brand for your business or applying to register your trade mark, you should conduct a preliminary check for similar existing trade marks using <a href=\"https:\/\/ipembed.ipaustralia.gov.au\/\">IP Australia&#8217;s trade mark checker tool<\/a>. This will ensure that your brand does not conflict with an existing trade mark.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>However, you must note that trade mark registration will only protect the class of goods and services detailed in your application. This means that other businesses could use the same or a similar trademark for their goods or services in a non-competing sector.&nbsp;&nbsp;<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Mistake #4: Registering Under the Wrong Class<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your trade mark application connects to the specific goods or services your business provides. As a result of this, trade mark protection will only include the <a href=\"https:\/\/trademark-registration.com.au\/australian-application\/searching-for-trade-mark-classification\/\">class of goods and services<\/a> specified in the application. The goods and services you provide may fall under numerous classes. For example, a &#8216;computer program&#8217; falls under four different classes in the Trade Mark Search. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Once you submit your application, it is impossible to expand the list of classes specified, and you will likely have to submit another application. Therefore, it is important to search the <a href=\"https:\/\/tmgns.search.ipaustralia.gov.au\/\">picklist<\/a> and ensure that you list all of the classes that your goods and services fall under in your application.  The <a href=\"https:\/\/ipembed.ipaustralia.gov.au\/\">trade mark checker tool<\/a> can also help you search for goods and services that might be relevant to your business.<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Mistake #5: Not Maintaining Your Trade Mark&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trade mark owners who do not use their trade mark risk losing it. If a registered trade mark is unused in the previous three years, competitors can file a non-use application within three years after the date of trade mark registration. To avoid losing your registered trade mark, you should:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>display the \u2018\u00ae\u2019 symbol on the trade marked good or service;<\/li><li>consider licencing or franchising your trade mark; and&nbsp;<\/li><li>ensure that you <a href=\"https:\/\/trademark-registration.com.au\/renewal\/considerations-before-renewing-trade-mark\/\">renew your trade mark<\/a> within 12 months of the expiry date.&nbsp;<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>When renewing your trade mark, it is important to note that trade mark protection lasts 10 years from the filing date.&nbsp;<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When launching your new brand, it is important to consider ways to protect your business\u2019 identity through trade mark registration. Trade mark owners have the exclusive right to use, licence and sell their marks. This can help a new business protect their unique identity and distinguish themselves from other competitors. If you need further <a href=\"https:\/\/trademark-registration.com.au\/understanding-trademarks\">legal assistance with trade marks<\/a>, our experienced <a href=\"https:\/\/trademark-registration.com.au\/trademark-lawyer\">trade mark lawyers<\/a> can assist. Contact <span class=\"AVANSERnumber\"><a href=\"tel:+611300657423\" class=\"dynamic-number\">1300 657 423<\/a><\/span> or complete the form on this page.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1623818913505\"><strong class=\"schema-faq-question\"><strong>When should I consider protecting my brand?<\/strong><\/strong> <p class=\"schema-faq-answer\">It is best to take measures to protect your new brand earlier rather than later. You should check the Trade Mark Register before you even begin to register your business so that you are aware of the potential protections available to you.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1623818926178\"><strong class=\"schema-faq-question\"><strong>How much does a trade mark application cost?<\/strong><\/strong> <p class=\"schema-faq-answer\">The cost for registering your trade mark will depend on how you apply for the trade mark and whether you are applying for one or a series of trade marks. Trademark registration can cost between $250 and $600, not including renewal fees.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1623818966277\"><strong class=\"schema-faq-question\"><strong>Can copyright protect my brand?\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\">When it comes to protecting your brand, trade mark protection is more suitable.\u00a0 Copyright usually protects original materials such as novels, photographs and computer software from being copied or communicated by another without your permission.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of the biggest mistakes a business owner can make when launching their new business is failing to protect their brand. A distinctive brand image is an essential part of a business since it allows consumers to differentiate your business from competitors. This article focuses on: how trade marks can protect your business\u2019 brand; and [&hellip;]<\/p>\n","protected":false},"author":13266,"featured_media":4039,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[98],"tags":[129,138,154,197],"class_list":["post-4763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-information","tag-ip-australia","tag-trade-mark-business-name","tag-trade-mark-search","tag-brand-protection"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mistakes When Launching Your New Brand | Trade Mark Registration<\/title>\n<meta name=\"description\" content=\"A key mistake when launching a new business is failing to protect your brand. Read to learn how trade marks can protect your business\u2019 brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mistakes When Launching Your New Brand | Trade Mark Registration\" \/>\n<meta property=\"og:description\" content=\"A key mistake when launching a new business is failing to protect your brand. Read to learn how trade marks can protect your business\u2019 brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Trade Mark Registration\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-16T05:12:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-27T11:42:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/28155140\/brand-design-00099.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"George Raptis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"George Raptis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/information\\\/mistakes-when-launching-your-new-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/information\\\/mistakes-when-launching-your-new-brand\\\/\"},\"author\":{\"name\":\"George Raptis\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#\\\/schema\\\/person\\\/10c097dc5ae92cc991335f42ec2b6959\"},\"headline\":\"Mistakes to Avoid When Launching Your New Brand\",\"datePublished\":\"2021-06-16T05:12:22+00:00\",\"dateModified\":\"2022-10-27T11:42:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/information\\\/mistakes-when-launching-your-new-brand\\\/\"},\"wordCount\":1034,\"publisher\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/information\\\/mistakes-when-launching-your-new-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/img.legalvision.com.au\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/28155140\\\/brand-design-00099.jpg\",\"keywords\":[\"IP Australia\",\"trade mark business name\",\"trade mark search\",\"brand protection\"],\"articleSection\":[\"Understanding Trade Marks\"],\"inLanguage\":\"en-AU\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/information\\\/mistakes-when-launching-your-new-brand\\\/\",\"url\":\"https:\\\/\\\/trademark-registration.com.au\\\/information\\\/mistakes-when-launching-your-new-brand\\\/\",\"name\":\"Mistakes When Launching Your New Brand | Trade Mark Registration\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/information\\\/mistakes-when-launching-your-new-brand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/information\\\/mistakes-when-launching-your-new-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/img.legalvision.com.au\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/28155140\\\/brand-design-00099.jpg\",\"datePublished\":\"2021-06-16T05:12:22+00:00\",\"dateModified\":\"2022-10-27T11:42:32+00:00\",\"description\":\"A key mistake when launching a new business is failing to protect your brand. Read to learn how trade marks can protect your business\u2019 brand.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/information\\\/mistakes-when-launching-your-new-brand\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/information\\\/mistakes-when-launching-your-new-brand\\\/#faq-question-1623818913505\"},{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/information\\\/mistakes-when-launching-your-new-brand\\\/#faq-question-1623818926178\"},{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/information\\\/mistakes-when-launching-your-new-brand\\\/#faq-question-1623818966277\"}],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trademark-registration.com.au\\\/information\\\/mistakes-when-launching-your-new-brand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/information\\\/mistakes-when-launching-your-new-brand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/img.legalvision.com.au\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/28155140\\\/brand-design-00099.jpg\",\"contentUrl\":\"https:\\\/\\\/img.legalvision.com.au\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/28155140\\\/brand-design-00099.jpg\",\"width\":1600,\"height\":1067,\"caption\":\"The Basic Elements of Trade Mark Enforcement | Trade Mark Registration\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/information\\\/mistakes-when-launching-your-new-brand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/trademark-registration.com.au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Understanding Trade Marks\",\"item\":\"https:\\\/\\\/trademark-registration.com.au\\\/category\\\/information\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mistakes to Avoid When Launching Your New Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#website\",\"url\":\"https:\\\/\\\/trademark-registration.com.au\\\/\",\"name\":\"Trade Mark Registration\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trademark-registration.com.au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#organization\",\"name\":\"Trade Mark Registration\",\"url\":\"https:\\\/\\\/trademark-registration.com.au\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/img.legalvision.com.au\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/20104816\\\/LegalVision_square_logo.png\",\"contentUrl\":\"https:\\\/\\\/img.legalvision.com.au\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/05\\\/20104816\\\/LegalVision_square_logo.png\",\"width\":400,\"height\":400,\"caption\":\"Trade Mark Registration\"},\"image\":{\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/#\\\/schema\\\/person\\\/10c097dc5ae92cc991335f42ec2b6959\",\"name\":\"George Raptis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dd638a1623576275a0f805b43349946489f6e6d134dd7d313d0ebfd6803c9262?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dd638a1623576275a0f805b43349946489f6e6d134dd7d313d0ebfd6803c9262?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dd638a1623576275a0f805b43349946489f6e6d134dd7d313d0ebfd6803c9262?s=96&d=mm&r=g\",\"caption\":\"George Raptis\"},\"description\":\"George is a Legal Content Writer with a keen interest in intellectual property law. He is in the process of completing a Bachelor of Laws and Bachelor of Arts at the University of New South Wales. As a Legal Content Writer, George is able to combine both his interest in law with his passion for literature.\",\"sameAs\":[\"laini.bennett@legalvision.com.au\"],\"url\":\"https:\\\/\\\/trademark-registration.com.au\\\/author\\\/georgeraptis\\\/\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/information\\\/mistakes-when-launching-your-new-brand\\\/#faq-question-1623818913505\",\"position\":1,\"url\":\"https:\\\/\\\/trademark-registration.com.au\\\/information\\\/mistakes-when-launching-your-new-brand\\\/#faq-question-1623818913505\",\"name\":\"When should I consider protecting my brand?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It is best to take measures to protect your new brand earlier rather than later. You should check the Trade Mark Register before you even begin to register your business so that you are aware of the potential protections available to you.\u00a0\",\"inLanguage\":\"en-AU\"},\"inLanguage\":\"en-AU\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/information\\\/mistakes-when-launching-your-new-brand\\\/#faq-question-1623818926178\",\"position\":2,\"url\":\"https:\\\/\\\/trademark-registration.com.au\\\/information\\\/mistakes-when-launching-your-new-brand\\\/#faq-question-1623818926178\",\"name\":\"How much does a trade mark application cost?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The cost for registering your trade mark will depend on how you apply for the trade mark and whether you are applying for one or a series of trade marks. Trademark registration can cost between $250 and $600, not including renewal fees.\",\"inLanguage\":\"en-AU\"},\"inLanguage\":\"en-AU\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/trademark-registration.com.au\\\/information\\\/mistakes-when-launching-your-new-brand\\\/#faq-question-1623818966277\",\"position\":3,\"url\":\"https:\\\/\\\/trademark-registration.com.au\\\/information\\\/mistakes-when-launching-your-new-brand\\\/#faq-question-1623818966277\",\"name\":\"Can copyright protect my brand?\u00a0\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"When it comes to protecting your brand, trade mark protection is more suitable.\u00a0 Copyright usually protects original materials such as novels, photographs and computer software from being copied or communicated by another without your permission.\",\"inLanguage\":\"en-AU\"},\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mistakes When Launching Your New Brand | Trade Mark Registration","description":"A key mistake when launching a new business is failing to protect your brand. Read to learn how trade marks can protect your business\u2019 brand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/","og_locale":"en_US","og_type":"article","og_title":"Mistakes When Launching Your New Brand | Trade Mark Registration","og_description":"A key mistake when launching a new business is failing to protect your brand. Read to learn how trade marks can protect your business\u2019 brand.","og_url":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/","og_site_name":"Trade Mark Registration","article_published_time":"2021-06-16T05:12:22+00:00","article_modified_time":"2022-10-27T11:42:32+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/28155140\/brand-design-00099.jpg","type":"image\/jpeg"}],"author":"George Raptis","twitter_card":"summary_large_image","twitter_misc":{"Written by":"George Raptis","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/#article","isPartOf":{"@id":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/"},"author":{"name":"George Raptis","@id":"https:\/\/trademark-registration.com.au\/#\/schema\/person\/10c097dc5ae92cc991335f42ec2b6959"},"headline":"Mistakes to Avoid When Launching Your New Brand","datePublished":"2021-06-16T05:12:22+00:00","dateModified":"2022-10-27T11:42:32+00:00","mainEntityOfPage":{"@id":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/"},"wordCount":1034,"publisher":{"@id":"https:\/\/trademark-registration.com.au\/#organization"},"image":{"@id":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/28155140\/brand-design-00099.jpg","keywords":["IP Australia","trade mark business name","trade mark search","brand protection"],"articleSection":["Understanding Trade Marks"],"inLanguage":"en-AU"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/","url":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/","name":"Mistakes When Launching Your New Brand | Trade Mark Registration","isPartOf":{"@id":"https:\/\/trademark-registration.com.au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/#primaryimage"},"image":{"@id":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/28155140\/brand-design-00099.jpg","datePublished":"2021-06-16T05:12:22+00:00","dateModified":"2022-10-27T11:42:32+00:00","description":"A key mistake when launching a new business is failing to protect your brand. Read to learn how trade marks can protect your business\u2019 brand.","breadcrumb":{"@id":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/#faq-question-1623818913505"},{"@id":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/#faq-question-1623818926178"},{"@id":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/#faq-question-1623818966277"}],"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/#primaryimage","url":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/28155140\/brand-design-00099.jpg","contentUrl":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/28155140\/brand-design-00099.jpg","width":1600,"height":1067,"caption":"The Basic Elements of Trade Mark Enforcement | Trade Mark Registration"},{"@type":"BreadcrumbList","@id":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/trademark-registration.com.au\/"},{"@type":"ListItem","position":2,"name":"Understanding Trade Marks","item":"https:\/\/trademark-registration.com.au\/category\/information\/"},{"@type":"ListItem","position":3,"name":"Mistakes to Avoid When Launching Your New Brand"}]},{"@type":"WebSite","@id":"https:\/\/trademark-registration.com.au\/#website","url":"https:\/\/trademark-registration.com.au\/","name":"Trade Mark Registration","description":"","publisher":{"@id":"https:\/\/trademark-registration.com.au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trademark-registration.com.au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/trademark-registration.com.au\/#organization","name":"Trade Mark Registration","url":"https:\/\/trademark-registration.com.au\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/trademark-registration.com.au\/#\/schema\/logo\/image\/","url":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/20104816\/LegalVision_square_logo.png","contentUrl":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/3\/2021\/05\/20104816\/LegalVision_square_logo.png","width":400,"height":400,"caption":"Trade Mark Registration"},"image":{"@id":"https:\/\/trademark-registration.com.au\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/trademark-registration.com.au\/#\/schema\/person\/10c097dc5ae92cc991335f42ec2b6959","name":"George Raptis","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/secure.gravatar.com\/avatar\/dd638a1623576275a0f805b43349946489f6e6d134dd7d313d0ebfd6803c9262?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dd638a1623576275a0f805b43349946489f6e6d134dd7d313d0ebfd6803c9262?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dd638a1623576275a0f805b43349946489f6e6d134dd7d313d0ebfd6803c9262?s=96&d=mm&r=g","caption":"George Raptis"},"description":"George is a Legal Content Writer with a keen interest in intellectual property law. He is in the process of completing a Bachelor of Laws and Bachelor of Arts at the University of New South Wales. As a Legal Content Writer, George is able to combine both his interest in law with his passion for literature.","sameAs":["laini.bennett@legalvision.com.au"],"url":"https:\/\/trademark-registration.com.au\/author\/georgeraptis\/"},{"@type":"Question","@id":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/#faq-question-1623818913505","position":1,"url":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/#faq-question-1623818913505","name":"When should I consider protecting my brand?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"It is best to take measures to protect your new brand earlier rather than later. You should check the Trade Mark Register before you even begin to register your business so that you are aware of the potential protections available to you.\u00a0","inLanguage":"en-AU"},"inLanguage":"en-AU"},{"@type":"Question","@id":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/#faq-question-1623818926178","position":2,"url":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/#faq-question-1623818926178","name":"How much does a trade mark application cost?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The cost for registering your trade mark will depend on how you apply for the trade mark and whether you are applying for one or a series of trade marks. Trademark registration can cost between $250 and $600, not including renewal fees.","inLanguage":"en-AU"},"inLanguage":"en-AU"},{"@type":"Question","@id":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/#faq-question-1623818966277","position":3,"url":"https:\/\/trademark-registration.com.au\/information\/mistakes-when-launching-your-new-brand\/#faq-question-1623818966277","name":"Can copyright protect my brand?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"When it comes to protecting your brand, trade mark protection is more suitable.\u00a0 Copyright usually protects original materials such as novels, photographs and computer software from being copied or communicated by another without your permission.","inLanguage":"en-AU"},"inLanguage":"en-AU"}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts\/4763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/users\/13266"}],"replies":[{"embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/comments?post=4763"}],"version-history":[{"count":5,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts\/4763\/revisions"}],"predecessor-version":[{"id":10036,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts\/4763\/revisions\/10036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/media\/4039"}],"wp:attachment":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/media?parent=4763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/categories?post=4763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/tags?post=4763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}