{"id":4709,"date":"2021-06-16T11:10:33","date_gmt":"2021-06-16T01:10:33","guid":{"rendered":"https:\/\/tm.legalvision.com.au\/?p=4709"},"modified":"2021-06-28T14:00:53","modified_gmt":"2021-06-28T04:00:53","slug":"ignoring-brand-protection","status":"publish","type":"post","link":"https:\/\/trademark-registration.com.au\/protection\/ignoring-brand-protection\/","title":{"rendered":"Consequences of Ignoring Brand Protection"},"content":{"rendered":"\n

A trade mark is a type of intellectual property (IP<\/strong>) that protects your business\u2019s brand.\u00a0 Registering a trade mark gives you exclusive rights to use the mark in your industry. Failing to protect your brand\u2019s IP or ignoring another business\u2019s IP may have several consequences. For example, you risk financial consequences or damages to your reputation. This article will take you through six potential consequences of ignoring your own and others\u2019 brand protection.<\/p>\n\n\n\n

1. It May Damage Your Brand Reputation<\/h2>\n\n\n\n

If you do not adequately protect your brand, you put yourself at risk of damaging your brand\u2019s reputation. If you fail to protect your brand, other businesses may use your branding style for themselves<\/a>. This could lead to competitors providing lower quality goods or services in association with your brand. The consequence could be damage to your reputation over time.<\/p>\n\n\n\n

2. You May Get Taken Advantage Of<\/h2>\n\n\n\n

Inadequate brand protection also puts your business at risk of another business exploiting yours<\/a>. Without protection, your competitors can take advantage of your hard work and reputation by using your branding for their benefit. The law considers this as \u2018passing off\u2019 and there are legal consequences for engaging in this behavioural. However, without adequate brand protection, you risk not being able to enforce your rights.\u00a0<\/p>\n\n\n\n

3. It Decreases Your Brand Value<\/h2>\n\n\n\n

Your business\u2019s intellectual property is its most valuable asset. Without protecting it, you risk diluting the value of your brand. Trade marking your brand is a great way to increase the value of your brand over time. Unfortunately, failing to protect your brand could cost you in the long run. <\/p>\n\n\n\n

4. You May Get an Infringement Notice<\/h2>\n\n\n\n

If you use someone else\u2019s trade mark without permission, they will likely enforce their trade mark rights over you. The first step in this process is sending you an infringement notice<\/a> in the form of a \u2018cease and desist\u2019 letter. You can only send a cease and desist letter where there is a legal basis for accusing someone of infringing on a trade mark. Even if you did not know you were infringing on someone else\u2019s trade mark, receiving this letter will require you to stop using or selling the product or service you infringed on. This can potentially have serious consequences for your finances.<\/p>\n\n\n\n

5. You May Have to Go to Court <\/h2>\n\n\n\n

If you receive a cease and desist letter but continue to infringe on someone else\u2019s trade mark, they may obtain a court order to try to stop you. They will also be able to claim compensation based on either their loss or your gain from the trade mark infringement. Going to court costs a lot of money, and it can also put your business\u2019s reputation at risk. <\/p>\n\n\n\n

6. You May Have Your Products Seized<\/h2>\n\n\n\n

If you infringe on someone else\u2019s trade mark and import your goods from overseas, you risk having your products seized. A trade mark owner can request the Australian Border Force to seize infringing goods from being brought into the country. They will then have 10 days to take action against you in court. Having your goods seized can be a significant financial detriment to your business. Therefore, it is important to ensure that the products you are importing do not infringe on someone\u2019s trade mark.<\/p>\n\n\n\n

Key Takeaways<\/h2>\n\n\n\n

Your intellectual property is the most important asset of your business. Likewise, understanding the consequences of failing to protect your brand is essential. Failing to do and ignoring brand protection can lead to severe consequences for your business. Adequate brand protection will save you money and help preserve your brand\u2019s reputation. If you need assistance in protecting your trade mark<\/a> or ensuring you are not infringing on someone else\u2019s trade mark, contact our experienced trade mark lawyers<\/a> on 1300 657 423<\/a><\/span> or fill out the form on this page.<\/p>\n\n\n\n

Frequently Asked Questions<\/h2>\n\n\n\n
What is a trade mark?<\/strong><\/strong>

A trade mark refers to the form of brand protection that allows you to distinguish your product or service from all of your competitors. You have exclusive rights to the usage, licensing and selling of your trade mark.<\/p> <\/div>

Do I have to register my brand as a trade mark?<\/strong><\/strong>

It is not a legal requirement to register your brand as a trade mark. However, registering your brand as a trade mark is a great way to protect your brand and ensure you are not infringing on someone else\u2019s trade mark.<\/p> <\/div>

What are the benefits of protecting my brand with a trade mark?<\/strong><\/strong>

There are many benefits to protecting your brand with a trade mark. A trade mark can help protect your brand\u2019s reputation, give your business credibility, and increase the value of your brand\u2019s assets. It is also a good way to ensure you are not infringing on someone else\u2019s trade mark, which can have financial consequences.<\/p> <\/div>

How much will it cost to register my brand as a trade mark?<\/strong><\/strong>

There is no fee to register a trade mark in Australia, but application fees differ depending on the number of classes of goods and services you apply for. There may also be other fees associated with registering your brand name as a trade mark, including requests for extensions of time or requests to include an additional class of goods or services in your application.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"

A trade mark is a type of intellectual property (IP) that protects your business\u2019s brand.\u00a0 Registering a trade mark gives you exclusive rights to use the mark in your industry. Failing to protect your brand\u2019s IP or ignoring another business\u2019s IP may have several consequences. For example, you risk financial consequences or damages to your […]<\/p>\n","protected":false},"author":13267,"featured_media":4049,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[99],"tags":[176,186,187,197,246],"class_list":["post-4709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-protection","tag-register-a-trade-mark","tag-cease-and-desist","tag-trade-mark-protection","tag-brand-protection","tag-brand-value"],"acf":[],"yoast_head":"\nConsequences of Ignoring Brand Protection | Trade Mark Registration<\/title>\n<meta name=\"description\" content=\"Not protecting your brand\u2019s IP may have severe consequences. 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You have exclusive rights to the usage, licensing and selling of your trade mark.","inLanguage":"en-AU"},"inLanguage":"en-AU"},{"@type":"Question","@id":"https:\/\/trademark-registration.com.au\/protection\/ignoring-brand-protection\/#faq-question-1623803238518","position":2,"url":"https:\/\/trademark-registration.com.au\/protection\/ignoring-brand-protection\/#faq-question-1623803238518","name":"Do I have to register my brand as a trade mark?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"It is not a legal requirement to register your brand as a trade mark. However, registering your brand as a trade mark is a great way to protect your brand and ensure you are not infringing on someone else\u2019s trade mark.","inLanguage":"en-AU"},"inLanguage":"en-AU"},{"@type":"Question","@id":"https:\/\/trademark-registration.com.au\/protection\/ignoring-brand-protection\/#faq-question-1623803281678","position":3,"url":"https:\/\/trademark-registration.com.au\/protection\/ignoring-brand-protection\/#faq-question-1623803281678","name":"What are the benefits of protecting my brand with a trade mark?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"There are many benefits to protecting your brand with a trade mark. A trade mark can help protect your brand\u2019s reputation, give your business credibility, and increase the value of your brand\u2019s assets. 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