{"id":4368,"date":"2021-06-07T11:06:20","date_gmt":"2021-06-07T01:06:20","guid":{"rendered":"https:\/\/tm.legalvision.com.au\/?p=4368"},"modified":"2021-06-28T14:19:47","modified_gmt":"2021-06-28T04:19:47","slug":"advertisers-class-35","status":"publish","type":"post","link":"https:\/\/trademark-registration.com.au\/australian-application\/advertisers-class-35\/","title":{"rendered":"4 Tips For Advertisers Applying Within Trade Mark Class 35"},"content":{"rendered":"\n

As an advertiser, applying for a trade mark within the correct class<\/a> is a crucial business decision. It helps you focus your business’ direction, protects your logo, brand or identifier and puts other people on notice that they cannot infringe on your intellectual property<\/a>.\u00a0Therefore, there are a number of considerations to make during the process.\u00a0If your business provides advertising services for other businesses, it is likely that you will file under trade mark class 35<\/a>.<\/p>\n\n\n\n

If you are an advertiser about to apply for a trade mark within trade mark class 35, this article will explore some of the key considerations to think about before lodging your application.<\/p>\n\n\n\n

1. Use the Picklist<\/h2>\n\n\n\n

When applying to trade mark within class 35, it is advisable to use the picklist in order to attract the discounted filing fee. The picklist is a database of over 60,000 goods and services that have been prepared to assist applicants when lodging their trade mark applications. The database is split up between goods and services, with examples of what fits within each class available upon searching.<\/p>\n\n\n\n

It is worth considering the options within class 35 in detail before deciding to lodge your application. This is to ensure that \u2018advertising\u2019 is the core service that you provide. <\/p>\n\n\n\n

For example, if you are a clothing company that also happens to advertise, you would not be applying for a trade mark within class 35 because advertising is not your core business function. Rather, selling clothes is. <\/p>

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You can find the picklist<\/a> on IP Australia\u2019s website. It is a user-friendly search engine that all advertisers looking to lodge an application within class 35 should use.<\/p>\n\n\n\n

2. Make Sure You Are an Advertising Business<\/h2>\n\n\n\n

Before deciding to apply to register a trade mark under class 35, you should ask yourself:<\/p>\n\n\n\n