{"id":4346,"date":"2021-06-07T10:19:15","date_gmt":"2021-06-07T00:19:15","guid":{"rendered":"https:\/\/tm.legalvision.com.au\/?p=4346"},"modified":"2021-06-28T15:14:15","modified_gmt":"2021-06-28T05:14:15","slug":"protect-your-logo","status":"publish","type":"post","link":"https:\/\/trademark-registration.com.au\/protection\/protect-your-logo\/","title":{"rendered":"5 Tips to Protect Your Logo"},"content":{"rendered":"\n

If you have a logo that you would like to protect, there are a number of ways you can do this. If you have reached the point where you need to protect your logo<\/a>, it is likely that you have established yourself in your market and are ready to expand and develop your business. Usefully, there are indicators that you can use to show that you have an unregistered or registered trade mark. The \u2122 symbol<\/a> is used adjacent to your logo to show that you have an unregistered logo. The \u00ae symbol shows the world that you have a registered trade mark for your logo.<\/p>\n\n\n\n

This article will explore five of the key considerations to think about when you want to protect your logo.<\/p>\n\n\n\n

1. Register All of Your Different Logos<\/h2>\n\n\n\n

One of the easier ways to protect your logo or brand is to undertake a review and clearly identify what your logo is. Take stock of the different variations of your logo<\/a> and act to protect them. Registering a trade mark for your main logo will not protect all the different versions of that logo. If there is a notional or real difference between the types of logos you are using, then it is best to register all of the variations you would like to protect.\u00a0<\/p>\n\n\n\n

In some cases, it makes sense to register your trade mark as early as possible. If you can show use and reliance on your logo in the marketplace ,you are better placed to obtain a registrable trade mark from IP Australia.<\/p>\n\n\n\n

2. Do Not Tell Anyone Until You Are Ready to Trade Mark Your Logo<\/h2>\n\n\n\n

Keep your logo a secret until you are in a position to register your trade mark. This is because other people might be able to lodge a trade mark application before you have time to. <\/em>If you need to talk to people about it, you can always have all parties sign a confidentiality agreement. <\/p>\n\n\n\n

A confidentiality agreement is a great way to protect your secrets, while allowing you to grow your business by being able to discuss it with the right people.<\/p>

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3. Create a Contract Before Work Starts<\/h2>\n\n\n\n

When a new employee starts, or you are working with contractors, it is important that the parties understand who owns the intellectual property. This can be dealt with in their employment contract or engagement contract. This is an important step to ensure you deal with logo ownership appropriately before beginning a collaboration or hiring employees through an engagement agreement. A contract can help prevent disputes over who owns the intellectual property at the end of the engagement. Even the earliest stages of collaboration can create important intellectual property obligations and rights. The agreement should include:<\/p>\n\n\n\n