{"id":3843,"date":"2021-05-24T17:08:39","date_gmt":"2021-05-24T07:08:39","guid":{"rendered":"https:\/\/tm.legalvision.com.au\/?p=3843"},"modified":"2021-05-26T11:27:46","modified_gmt":"2021-05-26T01:27:46","slug":"nonprofit-register-name-logo","status":"publish","type":"post","link":"https:\/\/trademark-registration.com.au\/australian-application\/nonprofit-register-name-logo\/","title":{"rendered":"Should My Nonprofit Trade Mark Its Name or Logo?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A nonprofit organisation can benefit from trade marking its name or logo, not only to protect its brand from being misused by other organisations but also to develop brand recognition. This article outlines:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">what a trade mark is; and<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">three reasons why nonprofit organisations trade mark their names or logos.&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If trade marks seem like the type of protection your nonprofit needs, this article will also summarise the process of registering a trade mark with IP Australia.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trade Mark Basics&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Trade marks are not just a business\u2019 logo. For instance, in Australia, trade marks can protect:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\"> a business name;<\/span><\/li><li><span style=\"font-weight: 400;\">an aspect of a product\u2019s packaging;<\/span><\/li><li><span style=\"font-weight: 400;\">a specific shape;<\/span><\/li><li><span style=\"font-weight: 400;\">a catchphrase; <\/span><\/li><li><span style=\"font-weight: 400;\">a colour; and<\/span><\/li><li>any other branding that distinguishes your nonprofit.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A trade mark also provides you with the exclusive right to use, license and sell your trade mark.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Australian law recognises both unregistered and registered trade marks. The \u2018\u2122\u2019 symbol usually identifies an unregistered trade mark. Whilst these trade marks are not registered, they enjoy some protection under the law. For this reason, organisations usually rely on unregistered trademarks to protect their name or logo whilst they are in the process of applying for a registered trade mark.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Your nonprofit can apply for a registered trade mark via IP Australia. A registered trade mark provides you with 10 years of protection with the option to renew. Once you register your trade mark, you can use the \u2018\u00ae\u2019 symbol to notify the public that your nonprofits name or logo is protected.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 Reasons To Trade Mark Your Name Or Logo&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Nonprofit organisations choose to trade mark their name or logo for a number of reasons. Below are the three main reasons why a nonprofit would trade mark registration for their name or logo.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reason #1: Increasing Your Nonprofit\u2019s Brand Awareness<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Nonprofit organisations heavily rely on building their goodwill and reputation to increase brand awareness. Since an organisation\u2019s reputation is usually associated with its branding, its name or logo must remain distinguishable from other nonprofits in the market. For example, Amnesty International\u2019s signature logo, a lit candle wrapped in barbed wire, is registered as a trade mark with IP Australia. Trade marks can ensure that your nonprofit\u2019s name or logo remains unique to your organisation and ensures that your organisation is instantly recognisable to consumers.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reason #2: Legal Protection For Your Nonprofit<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Since a trade mark gives you certain exclusive rights, you can enforce your rights in the instance where another person has committed trade mark infringement. Trade mark infringement occurs when someone misappropriates your trade mark without your consent. In the instance where your nonprofit owns a registered trade mark concerning its name or logo, your organisation can pursue legal action to protect its trade mark from being misused.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reason #3: Adding Value To Your Nonprofit<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">People often overlook the value of intellectual property. <\/span>However, f<span style=\"font-weight: 400;\">or some organisations, their intellectual property is the most valuable asset that they own. For instance, where your nonprofit seeks to expand its operations and needs to acquire a loan, registered trade marks can be used as collateral to secure the loan. If you seek to merge with another organisation or sell your nonprofit, registered trade marks will also add value to your organisation.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Applying For A Trade Mark<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">You must apply for a registered trade mark with IP Australia via its<\/span><a href=\"https:\/\/portal.ipaustralia.gov.au\/login\"> <span style=\"font-weight: 400;\">online services<\/span><\/a><span style=\"font-weight: 400;\">. You can apply under a standard trade mark application or a TM Headstart application. The key difference between the two processes is that an examiner reviews your application before lodging it for trade mark registration under a TM Headstart application. On the other hand, a standard trade mark application is an official lodgement that is either accepted or rejected by IP Australia without any prior review.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Your trade mark application will require information on the following:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">your personal information;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a description of the name or logo that your trade mark will protect;&nbsp;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the type of trade mark you are applying for;&nbsp;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a trade mark check to ensure that someone else has not already registered the trade mark; and<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the class of goods or services that your trade mark will apply to.&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Before applying for a registered trade mark, you should conduct a trade mark search to ensure that your nonprofit\u2019s name or logo has not already been trade marked. You can conduct a trade mark search via the<\/span><a href=\"https:\/\/search.ipaustralia.gov.au\/trademarks\/search\/quick\"> <span style=\"font-weight: 400;\">Australian Trade Mark Search<\/span><\/a><span style=\"font-weight: 400;\">. It is important to closely follow the trade mark registration process as any amendments you need to make to your application will likely lead to delays and further costs.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Trade marks are a useful way of protecting a nonprofit organisation\u2019s name or logo. For example, a registered trade mark can:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">help build your organisation\u2019s brand awareness;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">add value to your nonprofit; and&nbsp;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">provide your organisation with legal avenues in the instance where someone has misused your trade marked name or logo.&nbsp;&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you need further legal assistance with registering a trade mark for your nonprofit organisation, our experienced IP lawyers can assist. Call us on 1300 544 755 or complete the form on this page.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1621839650758\"><strong class=\"schema-faq-question\"><strong>When should a nonprofit apply for a trade mark?<\/strong><\/strong> <p class=\"schema-faq-answer\">It is best to apply for a trade mark earlier rather than later. This can protect your organisation\u2019s logo or name at the early stages of its operation.\u00a0<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1621839711949\"><strong class=\"schema-faq-question\"><strong>What happens if another organisation has already registered a similar trade mark?<\/strong><\/strong> <p class=\"schema-faq-answer\">There is a chance that two similar trade marks can coexist if they concern two different goods or services. If this problem arises, it would be wise to seek legal advice.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1621839728575\"><strong class=\"schema-faq-question\"><strong>How much does it cost to apply for a registered trade mark?<\/strong><\/strong> <p class=\"schema-faq-answer\">Trade mark registration costs range from $250 to $600. You can find a comprehensive breakdown of registration costs on IP Australia\u2019s website <a href=\"https:\/\/www.ipaustralia.gov.au\/trade-marks\/understanding-trade-marks\/trade-mark-costs\"> here<\/a>.<\/p> <\/div> <\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A nonprofit organisation can benefit from trade marking its name or logo, not only to protect its brand from being misused by other organisations but also to develop brand recognition. This article outlines: what a trade mark is; and three reasons why nonprofit organisations trade mark their names or logos.&nbsp; If trade marks seem like [&hellip;]<\/p>\n","protected":false},"author":13266,"featured_media":607,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[94],"tags":[115,116,117,118,119,120],"class_list":["post-3843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australian-application","tag-notprofit","tag-trade-mark","tag-brand","tag-logo","tag-protection","tag-register"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Should My Nonprofit Register its Name or Logo to Protect IP?<\/title>\n<meta name=\"description\" content=\"Protect your nonprofit&#039;s intellectual property by registering your name or logo with a trade mark. 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He is in the process of completing a Bachelor of Laws and Bachelor of Arts at the University of New South Wales. As a Legal Content Writer, George is able to combine both his interest in law with his passion for literature.","sameAs":["laini.bennett@legalvision.com.au"],"url":"https:\/\/trademark-registration.com.au\/author\/georgeraptis\/"},{"@type":"Question","@id":"https:\/\/trademark-registration.com.au\/australian-application\/nonprofit-register-name-logo\/#faq-question-1621839650758","position":1,"url":"https:\/\/trademark-registration.com.au\/australian-application\/nonprofit-register-name-logo\/#faq-question-1621839650758","name":"When should a nonprofit apply for a trade mark?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"It is best to apply for a trade mark earlier rather than later. This can protect your organisation\u2019s logo or name at the early stages of its operation.\u00a0<br\/>","inLanguage":"en-AU"},"inLanguage":"en-AU"},{"@type":"Question","@id":"https:\/\/trademark-registration.com.au\/australian-application\/nonprofit-register-name-logo\/#faq-question-1621839711949","position":2,"url":"https:\/\/trademark-registration.com.au\/australian-application\/nonprofit-register-name-logo\/#faq-question-1621839711949","name":"What happens if another organisation has already registered a similar trade mark?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"There is a chance that two similar trade marks can coexist if they concern two different goods or services. 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You can find a comprehensive breakdown of registration costs on IP Australia\u2019s website <a href=\"https:\/\/www.ipaustralia.gov.au\/trade-marks\/understanding-trade-marks\/trade-mark-costs\"> here<\/a>.","inLanguage":"en-AU"},"inLanguage":"en-AU"}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts\/3843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/users\/13266"}],"replies":[{"embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/comments?post=3843"}],"version-history":[{"count":13,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts\/3843\/revisions"}],"predecessor-version":[{"id":3880,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/posts\/3843\/revisions\/3880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/media\/607"}],"wp:attachment":[{"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/media?parent=3843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/categories?post=3843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trademark-registration.com.au\/api\/wp\/v2\/tags?post=3843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}